Smart entrepreneurs can use the internet to their advantage not only for doing business, but also to improve their business as well.
• Just because you don’t sell products or services via the internet, doesn’t mean that you can’t use the resources available online to understand your market and customer trends.
What’s Hot on the Internet
A good and successful strategy for internet marketing for small and large businesses involves discovering what it is exactly that people are searching for online and what topics are trending.
If you want to ensure that your products aren’t forgotten and your business continues to thrive for years to come, then taking the time to research and understand people’s internet surfing habits is critical.
- It is these very people who decide what the future holds for your market niche.
Let’s look at 3 reasons why the internet and entrepreneurs go together so well:
Reason #1: It Can Help You Predict the Future
The internet is sort of like a crystal ball, only way more accurate!
It is amazingly simple these days to get real-time information about trends in business, but you must put to use this knowledge to get full advantage!
Reason #2: You’ll Discover Ways to Make Better Products
In business, knowing what people want helps you make better products.
Check out trends, but also use social media such as Twitter, Facebook and Google+ pages to find out what people want and are complaining about.
Understanding people’s pain points are how you can improve your products or services.
- No expensive research tools needed!
Just a little time and interest in what people are looking for is required.
All the important info is right there on the pages of social media.
Ask For Directions
And don’t forget the “old-fashioned” power of asking.
Contact customers and ask them for feedback.
- It’s free and extremely valuable.
Reason #3: You Can Find Areas That Are “Ever-Green” for Business
There are certain businesses, products and topics that have been trending for, what seems like, forever.
Figure how you can be a part of these successful niches.
These “ever-green” areas include:
• Personal finance and investing
• Alternative medicine
• Health and Wellness
When crafting a unique selling proposition (USP) for your business, it’s to your advantage to fall into at least one of these categories.
Don’t Be Intimidated
Don’t let the thought of a little research overwhelm you.
- It really isn’t as difficult as it sounds.
Quite a lot of internet usage info and numbers are as close as your search box.
Start by thinking about what your potential customers would type into the search engine.
Search Trends Tell You What People Want
The latest search trends are pretty strong indicators of people’s behavior and interests.
You can access any web search engine like Google or Yahoo! to see long and short range trends.
Similarly, social media like Facebook and Twitter can also give you accurate pictures of what people are thinking about at the moment.
What Are People Talking About?
And don’t miss following popular blogs.
These are people’s personal opinions of everything that they think is worth talking about.
If they have a large following it generally means other people share their opinion.
There has never been a time in the history of the world for small businesses to know exactly what’s on the mind of potential customers.
Take the time to listen and learn!
Author: Lucy Morgan
Lucy Morgan CPA
What hot trends have you discovered online?
Share your “learning experience” story in the comments and let me know how you put this knowledge to work for you!
Thanks for taking the time to share.