Then give them ready-made, easy to share content that they can share with their own audience. Making it possible for influencers and others who want your content significantly increases the likelihood of your information spreading through social media and other outlets.
This also boosts your audience of possible customers and drives traffic to your site.
Step 1: Figure out the Type of Content People like To Share
You already know by now who your perfect customers and influencers are and where they can be found. Connect with them where they already are and figure out the type of info they like to share on the internet. Remember people want shareable content that gives them good value, not some sales-pitchy half hearted attempt at getting them to visit your website. Give them tips, tricks and how-to’s that intelligently inform them of your brand. Good content can spark conversations, shows that you care and recognizes things that are important to your audience.
Step 2: Brainstorm Ways to Create This Type of Content
Do all the work, prepare your content and make it presentable so your influencers don’t have to do any work. Make it easy for them to share your content. It is important to remember that every amount of effort it takes for others to share your message will reduce your chance of success. That is really hamper internet marketing for small business.
Engaging videos, white papers, blog articles etc can all be a part of your influencer marketing tactics.
In fact, create a portfolio with all different kinds of stuff such as .pdf documents, YouTube videos, and .mp3 audio content. Put your links clearly and legibly in plain sight so people can follow the crumbs to your website if they want to.
Step 3: Make Technology Your Friend
Include links in all your content, make your website easy to find, have presence on all social media outlooks such as Facebook and Twitter etc., give your readers the facility to share your content at the touch of a button and manage your online presence for any negative feedback and respond immediately.
All of these strategies add to the share-ability of your content and make it easy for influencers and others to spread your message.