Many internet marketing experts agree that influencer marketing has forever changed the game that is selling online. It has become an important part of effective internet marketing strategies, but are you ready for it?
You may have a good understanding of the industry experts, leading websites, bloggers and others who can influence your potential customers. But it is important to reach out to them in a manner that sets out a positive, professional image for you and your e-business. And the simplest way to do this is by becoming an influencer yourself!
Build a Relationship
Once you have found some influencers, it’s time to set up a mutually beneficial relationship with them. And if you are able to do this part successfully, you brand will become one of the very few ones who got this part right! We have come up with the following 3 tips to help you do that and increase your audience:
Step 1: Give To Receive
If your favorite influencers haven’t tumbled upon our brand yet, don’t despair. It is perfectly alright to approach them with your products and services and let them know what you have to offer. You are in a position to bring them new readers and broader audience. This doesn’t have to be big, in return for their honest review of your brand, give them some referrals, do a giveaway with their audience or gift them a $25 Starbucks voucher if nothing else!
Step 2: Attract Others
You want these influencers to contribute to your site, right? Then go ahead be helpful and cooperative with them as well. Attract them by giving them valuable insights on their posts and articles. This will set you up as someone who knows what they are talking about and they will also appreciate the additional input from you. Make sure that your posts become conversation starters in themselves. A simple “I love your blog, please review my XYZ product” will get you ignored for life.
Step 3: Be Your Best
When we say influencers, we are really talking about the best strategic internet marketing tool you have on your hands. These guys know their worth, so it is important to bring your “A” game when talking to them. Think of it like a first date and do everything in your power to woo them to your side. And they’ll bring all their followers and fans along too.
Be polite, and project confidence that this could be the start of a really lovely, mutually beneficial relationship.