The Google search engine is one of the most powerful search engines in existence. While you may rank know a lot of seo tips and tricks that will help you rank higher in Google, do you know much about the company? Here is a closer look at 3 things you need to know about the Google search engine.
1 – 70% of the World uses Google for Searching Purposes
Possibly one of the most important things you need to know about Google is that they are the world leader in online searches. In fact, they have captured 70% of the global search market. Interestingly, that is one of the main reasons why most people tell you to “Google it.”
2 – Google knows you as a Black Hat or a White Hat
No, Google is not racist. However, you need to know that Google will identify you as either a white or black hat. These terms are used to describe websites and what methods they are using for seo tips and tricks.
For example, if you are using outdated, inefficient or illegal seo tips and tricks, then Google will identify you as a black hat. In other words, you’re the bad guy. On the other hand, if you add value to your content and use the right seo tips and tricks, then you are a white hat.
3 – Quality Matters to Google more than you know it
To many people, it’s all about using the right keywords and getting your content ranked high. However, it’s not just about the keywords you use. To Google, quality matters a lot more than quantity. After all, Google only ranks high quality content, not keyword-stuffed content.
Make sure you know about these 3 facts if you plan to make your way up the Google search engine ladder. It will help you know your audience, which seo tips and tricks to use and will help you know what quality of content you require.