5 Handy Keyword Tactics everyone should know

Keyword ResearchYou probably know that you need to use the right SEO keywords and frequently searched keywords. But we want to help you go beyond the basics. Here is a more in-depth look at 5 great advance keywords tactics that will help your business grow more than ever before.

1 – Move into Deeper Waters

When searching for the right SEO keywords, why not move into deeper waters and choose better keywords? If you sell cakes, why not find keywords with words such as birthday, wedding, anniversary, corporate dinner and/or parties? This will help you move from

2 – Understand your Customers

When searching for SEO keywords, do not simply look for the right keywords. In fact, you need to think about what your customers want. For example, if you create affordable cakes in New York, then you need to target keywords such as “Affordable cakes in New York” because this is exactly what your customers will search for.

3 – Balance Frequency and Competition

While most people use SEO keywords with high search frequency, you need to use words which have low competition. The lower the competition, the easier it will be for the words to rank.

4 – Use Awkward Phrases

While it may not seem to be the case, awkward keywords can work absolute wonders for your ranking.  Using the same cake example, why not use keywords such as “affordable cake new York” or “buy cake near 2st midtown”

5 – Go Generic

As stated, using specific SEO keywords is a great way to get the right customers. However, sometimes it pays to use generic keywords as it helps you reach a wider audience, particularly if you have an online store. If you sell computer hardware, use a multitude of generic keywords that cover the country. That way, you can use a variety of keywords in the same article to target more people than ever before.

As you can see, keyword research is not as difficult as it may seem. Remember, while we have provided 5 handy SEO tips, there are a lot more out there. Once you get the basics, proceed to the advance stuff!

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