You may not be able to solve the world peace problem, but whatever other, more manageable issues that your customers may have, are your responsibility!
If your small business marketing campaign is anything like that of most other companies then you are addressing the customers’ needs and selling capabilities that fulfill these needs. Nothing wrong with this approach at all… except for the fact that you are doing exactly what your competitors are doing, and if they have been around longer, they are outselling you at every venue. This is because you aren’t offering customer’s anything they haven’t been offered before and they’d rather go with the tried and tested option anyways!
So how do you differentiate?
Identify Problems They Don’t Even Realize They Have
Help your perfect customers see their own situations and troubles in fresh, revealing new ways. Finding a problem to solve is quickly becoming a necessary exercise for effective internet marketing. If you want to differentiate your brand from others and help your products stand out in the crowd, it is extremely important to make smarter, more novel ways of expressing how your products/services can solve a particular problem for the perfect customers.
Fulfill These Unconsidered Needs
What are your customers looking for on the internet? What are their unmet, undervalued needs that our products can meet spectacularly? Think about ways to find the everyday challenges faced by your perfect customer. What are they doing online? Communicating? Getting information? Looking for entertainment? Answer these questions to find out more about them in relation to your products and services.
Find the right problem to solve and you will be able to bring value to future selling efforts as well. Engage with your prospects in creative ways, speak their language and take a solution oriented approach to inspire purchase motivation. And you will soon have them preferring your brand over others!