How to Find the Perfect Customer in 5 Easy and Cost-Effective Ways

Where is my perfect customerFinding your customers is not an easy task for many people. Targeted internet marketing can help you find customers but are they the right customers? Ever wanted to find your customers or know who your perfect customers were? We are going to show you just how easy it can be. In fact, we are going to show you how you can find the perfect customer in 5 different ways! Ready?


In this article, we will assume that you run a flower shop; one which ships flowers nationwide. As part of your internet marketing for small business campaign, you want to find where your perfect customers are and target them more effectively.

1 – Use a Search Engine

The first thing you need to do is go online and search for “flowers.” This will give you a general idea of what the majority of your customers are looking for. For example, they may be searching for anniversary, wedding, birthday or even funeral flowers. This is the easiest tactic for internet marketing for small businesses.

2 – Visit Facebook Pages

Why not visit Facebook Pages about your niche? Once there, you can see what your customers want. For example, they may want more white wedding flowers. As such, you need to market them more and even use keywords such as “white wedding flowers” more in your website content.

3 – Visit YouTube

YouTube can show you some very interesting things about your niche, particularly the comments and suggestions. For example, your potential customers may want to see more videos about how to pick the right flowers or how to find them. In essence, targeted internet marketing tactic will show you what you can focus on. In other words, what your clients want.

4 – Create a Survey

Surveys may seem rather traditional but they can provide some great information. Since they are short, they can show you exactly what your customers want. In other words, they can show you where your real customers are. Post a link of a survey on your Facebook Page and you can get some great results. Doing so can substantially boost your targeted internet marketing campaign.

5 –Ask for Feedback and Provide Incentives

Last but not least, you can always ask people to complete surveys or provide information. However, ensure you provide an incentive to do so. You could give a discount, coupons or even a buy one get one free flower bouquet. Not only does this get you information, it gets your customers to order from you.

By following the five steps above, you can find your customers faster and easier than ever before. Most importantly, these are cost-effective approaches to internet marketing for small businesses.

Make your Customers Buy from you in 3 Simple Steps

Make your customers buy from you in 3 stepsYou already know that one of the main focuses of internet marketing strategies is to ensure that people buy from you and not your competitors.  But do you know how you can do that? Did you know that you can do it in 3 easy steps? No? Well, read and be amazed at how easy it is to make your customers buy from you rather than your competitors.

Step 1 – Make the Right Promise

If you have great marketing ideas for small businesses, the first thing you need to do is use them to make your Big Promise. If you can create interest from the first page, you have a new customer. For example, “Choose, Buy and Enjoy in 5 Simple Clicks.” Customers will know that your website is streamlined and is going to give them what they want really fast. As such, they will continue looking.

Step 2 – Create a Relationship

Regardless of whether you sell a product or service, you need to create a relationship with your customers. This could be through a monthly magazine, blogs, incentives or even loyalty programs. The key is to show your customers you care for them and want to continue dealing with them.

Step 3 – Give them Reason to Come Again

One of the biggest marketing ideas for small businesses involves internet marketing strategies that keep your customers coming back. The only way to do this is to create a relationship with them. For example, blogs work wonders to create relationship with your customers.

Not only does it help generate traffic to your site, it gives your customers value and gives them reason to come back. As such, you create a relationship with them.

Armed with the above information, creating effective internet marketing strategies for making your customers buy from you should no longer be a difficult task. All you need to do is gain their attention, create a relationship and give them reason to come again.

Top 3 Ways to Market your Product Online

Market your Product benefits and solutionsIf you take a look at every other product marketed online, you probably think that it’s easy right? I mean, internet marketing may seem really easy. But is it? How many products do you see where you can say they used great internet marketing strategies? The truth is that effective internet marketing is not as easy as it seems. Then again, it’s not as hard as it looks; you just have to know how to do it. Want to learn? Read on!

1 – Product Benefits, not Features

The truth is that your consumers are going to choose benefits over features every time, and I mean every time. Why? If you are purchasing an LED online, do you want to know that your LED is an edge-lit LED or do you want to know how its slim profile is going to make your living room look amazing? However, it’s not just about listing the benefits; it’s about how you list them that truly makes it effective internet marketing.

2 – Mention Unique Features in Bullets

While detailing features is not as effective as benefits, it’s still important to mention them. You see, your consumers will read the benefits but they will look at the features when comparing your product with that of someone else’s.

As such, when writing about product features, always list them as bullet points. Doing so helps significantly improve readability and, as a result, marketability.

3 – Use the Right Words

One of the top internet marketing strategies involves not just mentioning features but using the right words to describe them. Using the same LED example, instead of listing “watch movies in 3D,” write “Immerse yourself in a cinematic movie experience like never before with (brand) 3D”. While both say the same thing, the latter is a lot more enticing.

Internet marketing may seem rather easy. However, effective internet marketing is not. Using the above 3 tips, you will be well on your way to marketing your product(s) like a pro in no time at all.