The Big Promise: What Your Tagline Says About You!

OK.19 CreatingtheBigPromiseSo much is involved in the advertising and marketing of a product that it can get confusing for the customers. This is where it becomes important to sum up your message in a few words or a one-liner.

Your tagline is the sum of all promises that you are making. It has to be memorable enough to set you apart from the competitors and it must remind your customers of what benefits or solutions your brand provides.

The fact of the matter is that small businesses simply can’t afford the millions of dollars in advertisements and promotions that Americans are used to seeing every day. This makes it even more important for SMEs to differentiate themselves with a stellar tagline that the customers can remember easily. Think of it as a well-thought-out positioning statement that captures the essence of the company.

Decide on a short tagline that integrates the benefits your customers will receive when they buy your products or services.  Also think about how to bring together the concepts of benefits, solutions and valuable experiences to create an easily identifiable “big promise” with your branding.

The Ultimate Tagline for You

Ultimately, a tag line is a short phrase that tells your prospective customers what you offer. This Big Promise positioning statement depicts what they get in terms of uniqueness as well as customer experience. But it is also important to leave some things unsaid to ensure that the customer is left with the desire to know more about your brand. Do the following when crafting a tag line for your small business:

  • Incorporate the benefits customers expect from you
  • Identify what’s in it for the potential buyers
  • Figure out ways to provide memorable experiences
  •  Think of a tag line that encompasses the “big promise” around your products and services

The “big promise” is an integral part of brand building. It is important to let the world know about it with effective marketing and advertising. Soon, the big promise tagline will become your best and least expensive form of advertising all by itself.

3 Reasons Why Small Business and the Internet Go Together So Well

The amount of business happening online is growing exponentially every year.wondering about internet marketing for small business

Smart entrepreneurs can use the internet to their advantage not only for doing business, but also to improve their business as well.

• Just because you don’t sell products or services via the internet, doesn’t mean that you can’t use the resources available online to understand your market and customer trends.

What’s Hot on the Internet

A good and successful strategy for internet marketing for small and large businesses involves discovering what it is exactly that people are searching for online and what topics are trending.

If you want to ensure that your products aren’t forgotten and your business continues to thrive for years to come, then taking the time to research and understand people’s internet surfing habits is critical.

  • It is these very people who decide what the future holds for your market niche.

Let’s look at 3 reasons why the internet and entrepreneurs go together so well:

Reason #1: It Can Help You Predict the Future

The internet is sort of like a crystal ball, only way more accurate!

You can find out what the future holds for your business, see what your perfect customers are looking for in the past, present and future with online tools like Google Trends.

It is amazingly simple these days to get real-time information about trends in business, but you must put to use this knowledge to get full advantage!

Reason #2: You’ll Discover Ways to Make Better Products

In business, knowing what people want helps you make better products.

Check out trends, but also use social media such as Twitter, Facebook and Google+ pages to find out what people want and are complaining about.

Understanding people’s pain points are how you can improve your products or services.

  • No expensive research tools needed!

Just a little time and interest in what people are looking for is required.

All the important info is right there on the pages of social media.

Ask For Directions

And don’t forget the “old-fashioned” power of asking.

Contact customers and ask them for feedback.

  • It’s free and extremely valuable.

Reason #3: You Can Find Areas That Are “Ever-Green” for Business

There are certain businesses, products and topics that have been trending for, what seems like, forever.

Figure how you can be a part of these successful niches.

These “ever-green” areas include:

• Personal finance and investing

• Parenting

• Fitness

• Crafts

• Beauty

• Alternative medicine

• Health and Wellness

When crafting a unique selling proposition (USP) for your business, it’s to your advantage to fall into at least one of these categories.

Don’t Be Intimidated

Don’t let the thought of a little research overwhelm you.

  • It really isn’t as difficult as it sounds.

Quite a lot of internet usage info and numbers are as close as your search box.

Start by thinking about what your potential customers would type into the search engine.

Search Trends Tell You What People Want

The latest search trends are pretty strong indicators of people’s behavior and interests.

You can access any web search engine like Google or Yahoo! to see long and short range trends.

Similarly, social media like Facebook and Twitter can also give you accurate pictures of what people are thinking about at the moment.

What Are People Talking About?

And don’t miss following popular blogs.

These are people’s personal opinions of everything that they think is worth talking about.

If they have a large following it generally means other people share their opinion.

There has never been a time in the history of the world for small businesses to know exactly what’s on the mind of potential customers.

Take the time to listen and learn!

Author: Lucy Morgan

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Lucy Morgan CPA


What hot trends have you discovered online?

Share your “learning experience” story in the comments and let me know how you put this knowledge to work for you!

Thanks for taking the time to share.


The Great Internet Marketing Hoax

Will Internet Marketing MythsPeople ask me-what’s a CPA doing running an internet marketing business?

Are There Really Magic Beans?

In 2010 I formed an online training company located in Loveland Colorado, USA.  It was so frustrating trying to get straight answers as a small business owner from the latest internet marketing gurus. It was almost impossible to find resources that I could really trust.

From my perspective, the whole thing seemed to consist of poorly written posts, mysterious linking to completely unrelated businesses and continuous offers to sell me magic  lists of companies just waiting to link to my website.

There had to be a better way!

It Really Ticked Me Off…

Come on, let’s get real.  As a small business owner, I have expectations.  I want someone to be able to explain what I need to know and do in a straight-forward, no “smoke and mirrors” way.  I want to understand-what I’m doing and why.

It really ticks me off when I get taken, and yes, I have to say that I spent thousands of dollars with “so-called” online promotion experts.

I finally had enough of taking advice from people with no real business experience who wouldn’t know how to manage a consulting project if…well…their body piercing depended on it.

And when I get ticked off-I start looking for a solution.

What Can Jeopardy Teach Us?

Like the Jeopardy game show, when the answer is “A way to build a successful small business” the question comes back to “What is effective internet marketing?”

Effective online marketing-at least the type that doesn’t make me feel like I need to take a shower afterwards-is about building connections with your audience.

It’s no different from having a conversation with an acquaintance who becomes a friend.  No, it’s not going to make it rain money.   But knowing what to do and breaking down the overwhelming amount of information into bite-sized pieces will head us in the right direction.

How to Grow Your Business with Internet Marketing

Over the coming weeks  we are setting out on a grand adventure.  Give small business owners a step-by-step blueprint for marketing strategies that make sense for both DIY types and others who just want to know enough to hold an intelligent conversation with the people they hire to help them.

We know there are other resources for internet marketing– but none of them exactly offered what I wanted as a business owner:

  • Effective real-world strategies I can live with
  • Resources that are quick and simple to use
  • Support that keeps me moving forward to reach my dreams

-And to not feel like I’m all by myself figuring this out

So next week we start our first private beta testing of the materials with a workshop at the Loveland Center for Business Development.  Our goal is to make sure our community has a great learning experience without a bunch of overwhelm.


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Lucy Morgan CPA


What’s your worst internet marketing story?

How about you? Share your “learning experience” story in the comments and let me know what you would do differently in hindsight.

Thanks for taking the time to share.