3 Great Things you need to know about Influencers

OK.39 InfluencersInfluencers may seem like a rather small element in front of keywords and marketing strategies but the truth is that they are integrated into the very core of your marketing strategies. Here is a closer look at 3 great things you need to know about influencers.

1 – What Influencers are

In essence, influencers are anything, real or virtual, that influence the decisions of your customers. Family, friends, forums, public opinion and reviews are great examples of influencers. Each influencer affects your customer’s decision in different ways and the faster you learn them, the better your effective internet marketing strategies will be.

2 – Influencers must be a Part of your Marketing Strategy

Effective internet marketing strategies ensure that influencers are accounted for. For example, when selling flowers online, most people make decisions based on emotional influencers. As such, you need to ensure that your content includes sources from such influencers. This will improve the credibility of your content and ensure an effective internet marketing strategy.

3 – You can reinforce the Influencers

One great internet marketing secret is that you can reinforce influencers. Wait, what? Using the same flower example, you can reinforce an emotional influencer by stating “buy red roses for your wife and feel her love for you grow.” As such, you are not only selling the product, but you are rewarding their emotions, stating they will be loved.

 

Influencers not only influence your customers’ decisions, they influence your marketing strategies as well. Therefore, ensure that you make effective use of them. After all, they truly are a great internet marketing secret. Now that you know about them, not using them would be a crime. However, ensure that you know what your customers’ influencers are and how to properly use them.

The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.

How to Find the Perfect Customer in 5 Easy and Cost-Effective Ways

Where is my perfect customerFinding your customers is not an easy task for many people. Targeted internet marketing can help you find customers but are they the right customers? Ever wanted to find your customers or know who your perfect customers were? We are going to show you just how easy it can be. In fact, we are going to show you how you can find the perfect customer in 5 different ways! Ready?

Note

In this article, we will assume that you run a flower shop; one which ships flowers nationwide. As part of your internet marketing for small business campaign, you want to find where your perfect customers are and target them more effectively.

1 – Use a Search Engine

The first thing you need to do is go online and search for “flowers.” This will give you a general idea of what the majority of your customers are looking for. For example, they may be searching for anniversary, wedding, birthday or even funeral flowers. This is the easiest tactic for internet marketing for small businesses.

2 – Visit Facebook Pages

Why not visit Facebook Pages about your niche? Once there, you can see what your customers want. For example, they may want more white wedding flowers. As such, you need to market them more and even use keywords such as “white wedding flowers” more in your website content.

3 – Visit YouTube

YouTube can show you some very interesting things about your niche, particularly the comments and suggestions. For example, your potential customers may want to see more videos about how to pick the right flowers or how to find them. In essence, targeted internet marketing tactic will show you what you can focus on. In other words, what your clients want.

4 – Create a Survey

Surveys may seem rather traditional but they can provide some great information. Since they are short, they can show you exactly what your customers want. In other words, they can show you where your real customers are. Post a link of a survey on your Facebook Page and you can get some great results. Doing so can substantially boost your targeted internet marketing campaign.

5 –Ask for Feedback and Provide Incentives

Last but not least, you can always ask people to complete surveys or provide information. However, ensure you provide an incentive to do so. You could give a discount, coupons or even a buy one get one free flower bouquet. Not only does this get you information, it gets your customers to order from you.

By following the five steps above, you can find your customers faster and easier than ever before. Most importantly, these are cost-effective approaches to internet marketing for small businesses.