3 ways to Rank Higher on Google

Rank Higher on GoogleThe Google search engine is arguably the world’s most powerful and popular search engine. In fact, over 70% of the world uses Google’s search engine to search for information on the internet. That’s why everyone wants to rank high on Google. For us, it’s all about the first page. As such, here is a look at 3 great ways to rank higher on Google.

1 – Never Overdo your Keywords

The fundamentals of Google search engine require website owners to use specific keywords throughout their website content. To some, it is all about using as many different keywords as they can. However, you need to ensure that you do not overdo it. If you ‘stuff’ your keywords, then Google will punish you for it. Moreover, your content will not rank high.

That’s why you need to use the right keywords, at the right time in high quality content. Not only will this help you rank high, but rank faster as well. As a rule of thumb, distribute specific keywords throughout the content with a 1-1.5% usage. This ensures that your content is both high quality and has sufficient keyword density.

2 – Use the Right SEO Tips and Tricks

The problem with many websites is that they use the wrong seo tips and tricks to rank high on the Google search engine results page. As such, Google identifies them as “black hats” and punish them by drastically reducing their Google ranking.

As such, if you want to rank higher on Google, you need to use the right seo tips and tricks, known as “white hat” tricks. This will not only ensure that you are never punished but that you rank high as well.

3 – Know where to place Keywords

Sometimes, it’s not just about distributing your keywords throughout your quality content but it’s about where you place your keywords. For example, it’s always a good idea to place your main keywords at least once in every paragraph, particularly in the first sentence of the paragraph. If you plan to use secondary keywords, use them once every 2 paragraphs.

This will help data spiders associate your keywords with your content, labelling as high quality content. Moreover, with the right keyword distribution and usage, you will rank better and faster on Google.

Ranking high on Google is not a process but rather an art. While some do it well, only the best rank on the first results page. That’s why you should ensure that you use the right seo tips and tricks, keywords and contents in your website content.

3 Things you need to know about the Google Search Engine

Search EnginesThe Google search engine is one of the most powerful search engines in existence. While you may rank know a lot of seo tips and tricks that will help you rank higher in Google, do you know much about the company? Here is a closer look at 3 things you need to know about the Google search engine.

1 – 70% of the World uses Google for Searching Purposes

Possibly one of the most important things you need to know about Google is that they are the world leader in online searches. In fact, they have captured 70% of the global search market. Interestingly, that is one of the main reasons why most people tell you to “Google it.”

2 – Google knows you as a Black Hat or a White Hat

No, Google is not racist. However, you need to know that Google will identify you as either a white or black hat. These terms are used to describe websites and what methods they are using for seo tips and tricks.

For example, if you are using outdated, inefficient or illegal seo tips and tricks, then Google will identify you as a black hat. In other words, you’re the bad guy. On the other hand, if you add value to your content and use the right seo tips and tricks, then you are a white hat.

3 – Quality Matters to Google more than you know it

To many people, it’s all about using the right keywords and getting your content ranked high. However, it’s not just about the keywords you use. To Google, quality matters a lot more than quantity. After all, Google only ranks high quality content, not keyword-stuffed content.

Make sure you know about these 3 facts if you plan to make your way up the Google search engine ladder. It will help you know your audience, which seo tips and tricks to use and will help you know what quality of content you require.

5 Handy Keyword Tactics everyone should know

Keyword ResearchYou probably know that you need to use the right SEO keywords and frequently searched keywords. But we want to help you go beyond the basics. Here is a more in-depth look at 5 great advance keywords tactics that will help your business grow more than ever before.

1 – Move into Deeper Waters

When searching for the right SEO keywords, why not move into deeper waters and choose better keywords? If you sell cakes, why not find keywords with words such as birthday, wedding, anniversary, corporate dinner and/or parties? This will help you move from

2 – Understand your Customers

When searching for SEO keywords, do not simply look for the right keywords. In fact, you need to think about what your customers want. For example, if you create affordable cakes in New York, then you need to target keywords such as “Affordable cakes in New York” because this is exactly what your customers will search for.

3 – Balance Frequency and Competition

While most people use SEO keywords with high search frequency, you need to use words which have low competition. The lower the competition, the easier it will be for the words to rank.

4 – Use Awkward Phrases

While it may not seem to be the case, awkward keywords can work absolute wonders for your ranking.  Using the same cake example, why not use keywords such as “affordable cake new York” or “buy cake near 2st midtown”

5 – Go Generic

As stated, using specific SEO keywords is a great way to get the right customers. However, sometimes it pays to use generic keywords as it helps you reach a wider audience, particularly if you have an online store. If you sell computer hardware, use a multitude of generic keywords that cover the country. That way, you can use a variety of keywords in the same article to target more people than ever before.

As you can see, keyword research is not as difficult as it may seem. Remember, while we have provided 5 handy SEO tips, there are a lot more out there. Once you get the basics, proceed to the advance stuff!