The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.

How to get Attention from Spiders and People in 5 Minutes

How to get attention from spiders and peopleIf you want internet traffic, then you have to get the attention of spiders – internet spiders that is – and your users. If you don’t they will never come back to your website. So, how do you get their attention on the internet? Do you use many seo techniques? Can you stray from ethical seo services? Well, you can get the attention you need in 5 minutes. Read on if you want the scoop!

Keep it Short and Interesting

The first thing you need to do is keep your website content short and interesting. If it is a blog or even a small article, you need to keep it short and interesting. When you do so, internet spiders will believe that it is rather informative and has high quality content in it. Humans will not be irritated by the length. After all, who wants to read on and on about one topic?

Use White Hat Approaches

When it comes to seo techniques, the worst thing you can do is use black hat approaches. While they may get you ranked faster, it is only a matter of time before those pesky spiders find out what you are doing and label punish you and rank you lower than ever before. As such, do the smart thing and stick to ethical seo services. They will help you get ranked higher and will get you human traffic.

Specific and Catchy Titles

If you really want to get the attention of both spiders and people in 5 minutes, all you need to do is change your title – it’s that simple. Instead of “Flowers for her,” why not “5 Birthday Flowers that will make her Smile”? Not only is it specific to the internet spiders, (thanks to the keyword birthday flowers) but it is interesting as well.

If you want attention from spiders and people in 5 minutes, make sure you use the right seo techniques. Most importantly though, always use ethical seo services. After all, the goal is to rank high, not be ranked low as punishment.

Incentives for Influencers: More Ideas!

OK.32 ideaWant to persuade your influencers to help out with the promotion of your brand?

Sometimes all you got to do is ask!

Paying influencers doesn’t necessarily have to mean financial compensation. All it takes on your part is being attentive to their needs, as well as being courteous and thankful when they do what’s required of them.

Yes, it can be as simple as that!

How to Get the Word Out!

Let your existing customers know that you want referrals and you may be surprised at the outcome. Existing customers can be really helpful for any small business lead generation program. Make the referral request a part of all your customer communications and marketing materials. Some great examples are:

We love referrals.  If you had a great experience, please tell your friends and neighbors.”

We are looking for 3 more satisfied customers this month. Do you know someone else who could benefit from our products or services?  Please contact us at…”

And finally be nice, and say thank you. Help the goodwill to spread.

Incentive Ideas for Influencers!

As long as your influencers are convinced that they are going through an exclusive experience working with your brand, they will be more than happy to help out. Some good ideas include:

  • Featuring influencers on an elite website or social group
  • Start social rewards programs where you can provide a percentage of all sales referred by them to their favorite charities.
  • Creating a Pinterest board to highlight all the uses your influencers got out of your brand
  • Blogging about your influencers
  • Tweeting a thank-you to your influencers, for using and recommending your products or services

Build on-going advocacy for your brand by making sure your influencer understands your company and its products and sees the bigger benefit provided by them.

Your influencers can be your secret weapon for an effective Small Business Marketing Plan, when it comes to more interest in your brand and higher traffic to your website.