Influencers – Are you making these 3 Big Mistakes with yours?

Influencers Influencers form a great part of any effective internet marketing strategy. In fact, many consider them to be an internet marketing secret. Unfortunately, more often than not, people incorrectly use their influencers and make mistakes that could reduce their sales. Take a look at these 3 major influencer mistakes and see if you are making them.

1 – Incentive? What Incentive?

Probably the biggest mistake businesses make is not providing any incentive to their influencers. The truth is that nobody does anything for free. Even if they have to leave a review on your websites, they need a reason to do so. Moreover, if you want your customers your influencers, you need to give them an incentive to do so. Perhaps a discount on their next purchase?

2 – Not Incentive Enough

Another major mistake people make with their influencers is not providing enough incentive. An effective internet marketing strategy involves sufficient incentives. Donating 1 cent for every sale made to your influencers’ charity is not a good idea as it is not sufficient. However, 25 cents could be.

3 – Not using Customers as Influencers

Effective internet marketing strategies make use of a great internet marketing secret; customers as influencers. Making your customers your influencers not only brings them back, it ensures they bring other people back with them. As such, you need to provide proper incentive to them in the form of discounts, freebies, membership or even goodwill.

Influencers form an important part of any effective internet marketing strategy. However, they are often never properly used. Then again, sometimes it is the little things that render even an internet marketing secret useless. As such, take a quick look at your internet marketing strategy and ask yourself, are you making these mistakes with your influencers?

The Top 3 Differences between Regular and Effective Internet Marketing

Benefits and SolutionsMarketing is a very broad topic and every now and then, someone thinks that they are great at it. But are they really great? Do they have the best internet marketing strategies? The truth is that they are probably far from it. In fact, they are probably using the same old regular internet marketing strategies. Here is a look at the top 3 differences between regular and effective internet marketing.

1 – Results vs. Product

Regular internet marketing is all about selling your product online. However, effective internet marketing revolves around selling the result, not the product. Wait what? Selling the results? If you want to sell a high-end gaming PC, sell a PC that will “let you play the latest games at a beautiful 60fps” not “a powerful gaming PC.” But why?

Using the above example, nobody wants a gaming pc, they want a gaming PC that plays everything smoothly and with beautiful visual fidelity. See the difference?

2 – Benefits vs. Features

If you are looking for a mattress, would you rather know about the latest pocket spring technology or how it helps you get to sleep faster than ever before? Such is the difference between effective and regular marketing; one revolves around selling a product, the other around the benefits

3 – The Right Media

A good picture helps in the marketability of any product. But do you know what is better? A video of your product in use! Regular marketing uses simple pictures to show consumers what the product is. However, effective internet marketing makes use of videos, animations, sound and flash to not only create a more holistic experience, but demonstrate why your product is superior.

Times have changed and so has marketing. In order to capture more attention than your competitors, you need the right internet marketing strategies. The only way to make them is to ditch traditional internet marketing tactics and start using out of the box thinking to create some creative, effective and absolutely astonishing internet marketing strategies.

The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.