How to Find the Perfect Customer in 5 Easy and Cost-Effective Ways

Where is my perfect customerFinding your customers is not an easy task for many people. Targeted internet marketing can help you find customers but are they the right customers? Ever wanted to find your customers or know who your perfect customers were? We are going to show you just how easy it can be. In fact, we are going to show you how you can find the perfect customer in 5 different ways! Ready?

Note

In this article, we will assume that you run a flower shop; one which ships flowers nationwide. As part of your internet marketing for small business campaign, you want to find where your perfect customers are and target them more effectively.

1 – Use a Search Engine

The first thing you need to do is go online and search for “flowers.” This will give you a general idea of what the majority of your customers are looking for. For example, they may be searching for anniversary, wedding, birthday or even funeral flowers. This is the easiest tactic for internet marketing for small businesses.

2 – Visit Facebook Pages

Why not visit Facebook Pages about your niche? Once there, you can see what your customers want. For example, they may want more white wedding flowers. As such, you need to market them more and even use keywords such as “white wedding flowers” more in your website content.

3 – Visit YouTube

YouTube can show you some very interesting things about your niche, particularly the comments and suggestions. For example, your potential customers may want to see more videos about how to pick the right flowers or how to find them. In essence, targeted internet marketing tactic will show you what you can focus on. In other words, what your clients want.

4 – Create a Survey

Surveys may seem rather traditional but they can provide some great information. Since they are short, they can show you exactly what your customers want. In other words, they can show you where your real customers are. Post a link of a survey on your Facebook Page and you can get some great results. Doing so can substantially boost your targeted internet marketing campaign.

5 –Ask for Feedback and Provide Incentives

Last but not least, you can always ask people to complete surveys or provide information. However, ensure you provide an incentive to do so. You could give a discount, coupons or even a buy one get one free flower bouquet. Not only does this get you information, it gets your customers to order from you.

By following the five steps above, you can find your customers faster and easier than ever before. Most importantly, these are cost-effective approaches to internet marketing for small businesses.

How to tell the Difference between a Benefit and Feature in 3 Easy Ways

Benefits vs featuresContrary to popular belief, features and benefits are two different things. But can you tell the difference between them?

Interestingly, most people are unable to distinguish between them. But fear not! We are going to show you 3 easy ways to tell the difference between benefits and features.

1 – What’s in it for me?

Internet marketing resources tell us that we need to always provide a benefit to customers. As such, one of the first things you need to see is who the benefit or feature is for. For example, when purchasing a digital camera, you need to ask yourself, “What’s in it for me?”

A CMOS sensor in a camera is a great feature but if it doesn’t do something for you, it’s just another feature. However, in the same camera, a 12-megapixel camera that allows you to capture high-resolution photos like never before is a benefit because there is something in it for you. Phrasing it so was probably part of the small business marketing strategy.

2 – See if it solves a Problem

Sometimes, you need to ask yourself, does it really solve my problem? Using the same camera example, would a 4-inch LCD, as opposed to a 4-inch LED, really solve any problem? If it cannot, it’s just another feature; probably another small business marketing strategy.

In another example, if you are on an online flower store and you have an Internet marketing resource such as 24/7 deliver, it is a feature. However, if it solves a problem you have, such as availability, it automatically becomes a benefit. Remember, it is only a benefit if it actually helps you in any way, shape or form.

3 – Which means that…

Looking at a product description is usually enough to tell us whether something is a benefit or feature. This is why many businesses see proper packaging as an important part of a small business marketing strategy. However, when you cannot, try adding the above sentence at the end of every feature you see. For example:

  • Features a large 8-inch subwoofer.
  • Features a large 8-inch subwoofer, which means that you hear perfect bass without any distortion.

Anything after that sentence – which means that – is a benefit. Anything before that is a feature.

As such, you need to always read the packaging and ask yourself questions. Most importantly, if it helps you, benefits you or solves a problem, it is likely a benefit. If you have a marketing resource such as a help desk, and it is always there, even if nobody uses it, then it is a feature until someone uses it; in which case it will become a benefit for them.

The Top 3 Ways People Use the Internet

How People Use the InternetThe internet is a treasure trove of information. Searching for “flowers” comes up with over half a billion results alone. If you have a flower business, you really don’t stand a chance. Or do you? If you know how people use the internet, and use figures to your advantage, your business could easily skyrocket. Here is a look at the top 3 ways people use the internet and why numbers matter.

1 – Through Search Engines

The most frequent method of using the internet is through a web search engine, particularly Google. Did you know that 70% of all internet searches are done on Google? Internet users always open a search engine, search for a basic term and progress from there. In other words, an internet search is step 1.

For example, internet users will use a web search engine to search for a nearby flower shop when they want to purchase “flowers for a wedding.” By using the number of searches made, you can see that your marketing strategy should move towards wedding flowers.

2 – On Social Media Websites

When they are not searching, internet users, your potential customers, are often interacting on social media websites. Here, billions of customers interact, using the opinions of others to make a choice.

For example, if a new LED is launched, people will be talking about it on sites such as Facebook. Using this data, you can structure your website content around related keywords that rank high, helping you get the traffic you need. This makes for great marketing, particularly internet marketing for small businesses.

3 – On Video Sharing Websites

Finally, the 3rd most common method of internet usage is through video sharing websites. More often than not, video sharing websites, particularly YouTube, influence internet marketing for small businesses. The see trends on sites such as YouTube and use that to influence user decisions, particularly on any web search engine.

For example, when searching for gaming products, most users look to YouTube for videos of a gaming product in use. This is most common for speakers, video cards, monitors and processors.

Understanding how your customers use the internet is a vital component of any marketing strategy, particularly internet marketing for small businesses. By looking at the figures supporting these trends, you can market your product and/or service more effectively than ever before.