The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.

How to tell the Difference between a Benefit and Feature in 3 Easy Ways

Benefits vs featuresContrary to popular belief, features and benefits are two different things. But can you tell the difference between them?

Interestingly, most people are unable to distinguish between them. But fear not! We are going to show you 3 easy ways to tell the difference between benefits and features.

1 – What’s in it for me?

Internet marketing resources tell us that we need to always provide a benefit to customers. As such, one of the first things you need to see is who the benefit or feature is for. For example, when purchasing a digital camera, you need to ask yourself, “What’s in it for me?”

A CMOS sensor in a camera is a great feature but if it doesn’t do something for you, it’s just another feature. However, in the same camera, a 12-megapixel camera that allows you to capture high-resolution photos like never before is a benefit because there is something in it for you. Phrasing it so was probably part of the small business marketing strategy.

2 – See if it solves a Problem

Sometimes, you need to ask yourself, does it really solve my problem? Using the same camera example, would a 4-inch LCD, as opposed to a 4-inch LED, really solve any problem? If it cannot, it’s just another feature; probably another small business marketing strategy.

In another example, if you are on an online flower store and you have an Internet marketing resource such as 24/7 deliver, it is a feature. However, if it solves a problem you have, such as availability, it automatically becomes a benefit. Remember, it is only a benefit if it actually helps you in any way, shape or form.

3 – Which means that…

Looking at a product description is usually enough to tell us whether something is a benefit or feature. This is why many businesses see proper packaging as an important part of a small business marketing strategy. However, when you cannot, try adding the above sentence at the end of every feature you see. For example:

  • Features a large 8-inch subwoofer.
  • Features a large 8-inch subwoofer, which means that you hear perfect bass without any distortion.

Anything after that sentence – which means that – is a benefit. Anything before that is a feature.

As such, you need to always read the packaging and ask yourself questions. Most importantly, if it helps you, benefits you or solves a problem, it is likely a benefit. If you have a marketing resource such as a help desk, and it is always there, even if nobody uses it, then it is a feature until someone uses it; in which case it will become a benefit for them.

SEO Scams: Top 3 Dirty Tricks that may Get You Blacklisted!

SEO ScamsExperts agree that nearly 80% of all Search Engine Optimization offers are a scam!

If you are considering hiring an SEO expert make sure they practice White Hat SEO and only provide Ethical SEO services. This is important because there are thousands of self-proclaimed SEO “experts” without the necessary skills or experience to really help a website become successful. They are only selling empty promises.

There is no such thing as a website getting guaranteed ranking in X number of days, especially when they haven’t even looked at your site. SEO is an ongoing process that involves a lot more than naming pages and coming up with keywords.

The worst part with hiring the SEO scams is that not only will you lose money but may also get your website blocked by Google for unethical Black Hat SEO exercises. Your website may rank well temporarily, but its future will be pretty bleak because Google and other search engines absolutely do not like being duped!

Here are some of the most widely utilized tricks of SEO scammers. Keep an eye out for these practices and protect yourself and your website from unscrupulous companies.

1.     Recognize the Keyword Tricks

Keyword stuffing, keyword stacking, and hiding or shrinking keywords are the devious tricks routinely used by Black Hat SEO providers. Run the other way if your SEO provider talks about stuffing your website with keywords, using it in weird ways that compromise the readability and user value. Also question their intentions if they want to put keywords all over the website in the same color as the background, hoping that the search engine will pick up on them. These practices are not looked upon nicely by Google at all.

2.     Stay Away From Link Farms

Link building can help your website get a good reputation on search engines, but only when these links are from legitimate websites with the same values and audience needs as you. SEO scammers use Link Farms that offer low-value, low-quality links and promise you the top of search results page. It’s not going to happen!

Search engines hate link farms with a vengeance because these automated link-exchange systems are only designed to fool search engines.

3.     Don’t Bait and Switch

They can also use dishonest “doorway” or “information” pages to link to your website. These pages aren’t really related in subject matter and content to your website at all. So the visitor comes in hoping to find something but they end up on your website which is not at all what they wanted. They don’t stay for long! Linking to these “bait and switch” web pages can also get your website blocked.

The Last Word!

Search engines hate these games very much. They may be fooled for a while, but they will figure out these shady practices and then off the search results goes your website! So find an SEO company that promises to develop pages that are relevant to search engines and make real people want to find out more once they get to your site.