There is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you. In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?
1 – Making a Vague Promise
According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.
2 – Over Promising
If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.
For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.
3 – A Long Promise
One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”
We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.