Your tagline is the sum of all promises that you are making. It has to be memorable enough to set you apart from the competitors and it must remind your customers of what benefits or solutions your brand provides.
The fact of the matter is that small businesses simply can’t afford the millions of dollars in advertisements and promotions that Americans are used to seeing every day. This makes it even more important for SMEs to differentiate themselves with a stellar tagline that the customers can remember easily. Think of it as a well-thought-out positioning statement that captures the essence of the company.
Decide on a short tagline that integrates the benefits your customers will receive when they buy your products or services. Also think about how to bring together the concepts of benefits, solutions and valuable experiences to create an easily identifiable “big promise” with your branding.
The Ultimate Tagline for You
Ultimately, a tag line is a short phrase that tells your prospective customers what you offer. This Big Promise positioning statement depicts what they get in terms of uniqueness as well as customer experience. But it is also important to leave some things unsaid to ensure that the customer is left with the desire to know more about your brand. Do the following when crafting a tag line for your small business:
- Incorporate the benefits customers expect from you
- Identify what’s in it for the potential buyers
- Figure out ways to provide memorable experiences
- Think of a tag line that encompasses the “big promise” around your products and services
The “big promise” is an integral part of brand building. It is important to let the world know about it with effective marketing and advertising. Soon, the big promise tagline will become your best and least expensive form of advertising all by itself.