Understanding Keyword Hierarchy in 3 Simple Steps

Keyword HierarchyFor some, keyword hierarchy serves as an advanced internet marketing tool. For others’ it is a rather simple seo tool. Either way, it’s interesting to note that most people do not understand what it is. As such, we are going to be teaching you about keyword hierarchy in 3 simple steps.

Step 1 – What is it

Keyword hierarchy is essentially a simple seo tool which dictates that keyword placement should be ordered in a specific order. For example, your main keyword should be in the heading, at the start of each paragraph and throughout the main points of your web content. This helps your content rank higher on search engine results pages.

Step 2 – Does it make a Difference?

When used in advanced internet marketing strategies, keyword hierarchy makes a huge difference. This is because internet trawlers and spiders think like you do. They know that the most important information is usually at the top of an article and the relatively less important is at the bottom.

The right hierarchy of keywords not only helps users find your website using multiple search terms, it helps your website and/or content rank higher and faster than ever before.

Step 3 – Choosing the Right Keywords

Keyword hierarchy is an effective seo tool only when used properly. To put it simply, you need to ensure that you choose the right mix of keywords. This mix will usually be highly similar but will usually include rather different terms. For example, your:

  • Primary keyword may be “Wedding flowers”
  • Secondary keywords may be “affordable wedding flowers,” “affordable flowers,” “wedding flowers New York” and “affordable flowers in New York”

If you place your main keyword in the heading and the first paragraph, with the secondary keywords in the following 2-3 paragraphs your content will rank faster and better on search engine results pages. Moreover, multiple user searches, even if they are looking for different things, will bring users to your website.

If keyword hierarchy was confusing for you before, it no longer has to be. This advanced internet marketing tool is now of the most simple and common tools around. It involves using the right mix of keywords and placing them in the right order and places. If you do that, your website will rank faster than you ever thought possible, bringing with it more customers than you can count.

Incentives for Influencers: More Ideas!

OK.32 ideaWant to persuade your influencers to help out with the promotion of your brand?

Sometimes all you got to do is ask!

Paying influencers doesn’t necessarily have to mean financial compensation. All it takes on your part is being attentive to their needs, as well as being courteous and thankful when they do what’s required of them.

Yes, it can be as simple as that!

How to Get the Word Out!

Let your existing customers know that you want referrals and you may be surprised at the outcome. Existing customers can be really helpful for any small business lead generation program. Make the referral request a part of all your customer communications and marketing materials. Some great examples are:

We love referrals.  If you had a great experience, please tell your friends and neighbors.”

We are looking for 3 more satisfied customers this month. Do you know someone else who could benefit from our products or services?  Please contact us at…”

And finally be nice, and say thank you. Help the goodwill to spread.

Incentive Ideas for Influencers!

As long as your influencers are convinced that they are going through an exclusive experience working with your brand, they will be more than happy to help out. Some good ideas include:

  • Featuring influencers on an elite website or social group
  • Start social rewards programs where you can provide a percentage of all sales referred by them to their favorite charities.
  • Creating a Pinterest board to highlight all the uses your influencers got out of your brand
  • Blogging about your influencers
  • Tweeting a thank-you to your influencers, for using and recommending your products or services

Build on-going advocacy for your brand by making sure your influencer understands your company and its products and sees the bigger benefit provided by them.

Your influencers can be your secret weapon for an effective Small Business Marketing Plan, when it comes to more interest in your brand and higher traffic to your website.

Ace Local Search: Our Top 3 Tips for Getting Found on your Home Turf!

Local Search tipsYou already have a great reputation as a local service provider. Your community really likes your products and they are always in demand at home turf.

But when they look your business up online, your website doesn’t show up!

Bummer!

Local Is Pretty Aggressive Too!

The fact is that many local businesses have not been able to keep up with the increasingly competitive SEO scene. Many national and even multinational businesses are getting in on the local landscape by building local franchises, offices and stores complete with their own websites. They have the power, time and money to spend on these websites and make them show up at the top of the search results. And this has made local small business websites pretty much obsolete.

Local search deserves your attention, because it is the only thing that can make your business noticeable and catch the buyer’s attention if they are looking for services by geographical area.

Here are our top 3 tips to help you champion local search!

Make It Easy For Them to Locate You Online

Let them know where you are by putting your office address on every single webpage on your website. Google will pick up the clues too and rank your website higher when people closer to you will search for your services or products. Got multiple addresses? Find a way to put all of them on your website.

No, it isn’t keyword stuffing when it’s only once on a page, so use your addresses and contact info, show them off and be proud of them.

Get Listed With Local Search Directories

Scout your local search directories and register your business profile with them. The top ones are

  • The Yahoo! Local Directory
  • Google Places for business
  • Bing Places

Directory listings can drastically increase your website’s exposure to searcher’s looking for local services and products.

Don’t Forget Your Keywords

You want search engines to locate your website by city, locality or state. Let them know that’s what you want by including the names of these places in your web pages. If you don’t say it, the search engines won’t be able to find it. For example, instead of just saying “Lucy’s Pizza Palace”, change it up to “Lucy’s Pizza Palace-the best pizza in Denver Colorado…just ask our happy customers.”

As mentioned earlier, your address is your most powerful key phrase when it comes to local search. Use it along with other relevant keywords to make your presence felt online.

And lastly, use your specialized knowledge of local tastes and expertise in your products and services to create a unique content marketing strategy that sets your website apart and above the rest!