Listen to article or read below
KEEP IT SIMPLE TO GET STARTED
Many businesses pay professional designers hundreds or even thousands of dollars to design a logo for their business.
And yet, it’s common that as you grow your business you’ll end up with boxes of old business cards, and stationary because your logo has evolved, or your messaging changes.
How can you create a quick, easily-editable logo and other business identity elements without spending a fortune?
USE COMMON TOOLS LIKE POWERPOINT
Knowing how to create simple images in a widely-available software program like Microsoft PowerPoint can save you both time and money.
YOU CAN MAKE CHANGES EASILY
You’ll discover the power and flexibility in PowerPoint for creating quick, easily editable images such as logos and other branding elements.
As your messaging evolves, it will be easy to make changes to your logo, tagline and other materials without having to pay a professional designer with each revision if you so desire.
In this lesson, we’ll walk step-by-step through how to design and create a basic logo image using Microsoft PowerPoint.
THIS LESSON’S OBJECTIVES
Over the course of this lesson, you’ll discover how to use
- Text and color tools
- And visual effects
At the end, you’ll convert your text into an image that can be used for websites and other business identity material.
YOU CAN DO THIS!
Each lesson includes the three styles for adult learners with:
• An Audio File
• A Written Transcript
• And a Practice Guide that gives you “hands-on” training customized to your own business
GET STARTED WITH POWERPOINT
Let’s get started with the text and color tools.
- The first step to creating a logo image is to open Microsoft PowerPoint and create a new blank slide.
- Once you have the blank slide open, click on “Insert Shapes” and insert a text box shape.
PUT IN YOUR DOMAIN AND TAG-LINE
- Click in the text box and type in your domain name followed by your tagline inside the text box.
- Now, highlight your text and change the font style to match the font that you’ve selected as part of your branding identity.
BIG DOMAIN, LITTLE TAG-LINE
You will generally want to bring the font size of the domain name up to a 36 and the tagline to a 24 to create a pleasing size ratio.
- However, test out several size ratios on the page to find what appeals to you visually.
IT’S NOT SPIN ART
Now explore changing the font color.
- How does that look compared to a standard black color for your logo image?
Again, remember that simpler is better, and use of more than 1 to 2 font sizes, colors, or styles are often the signs of an amateur.
ADD SOME EFFECTS
Now let’s look at some visual styling you can do on your text.
- Highlight your domain name and click on “Text Effects.”
Text effects are where you can add some style, such as shadow, reflection or a curved effect called “Transform”
- Some of the most common effects used in design are the shadow and reflection effects.
All of these can add some visual depth to the text effect.
STYLE IT UP!
Play around with these and see what looks good to you.
- You would typically not combine multiple effects like bolding, shadow and reflection, but pick one effect.
Remember: Keep it simple, but stylish.
- Look at the examples in the practice guide to see what the different effects look like.
READY FOR THE NEXT STEP?
At this point you should have a text image with some kind of styling for your domain name and your tagline.
MAKE IT A PICTURE
The next step is to convert this text image to a picture image in the slide.
- Highlight the text box and click on copy.
- Now click on paste, and paste the image as a picture.
PICTURE TOOLS ADD INTEREST
Now that you have the image saved on a slide as a picture image, you can apply picture tools to style the image further.
- For example, you could put a frame around the image, or give it a relaxed or beveled perspective.
Again play around with the picture tools and see what gives you the desired effect.
GET IT OUT AND AVAILABLE
Now that you have the image turned into a styled picture, it’s time to get the image out of PowerPoint and into a format you can use on your web pages, or other materials.
- Highlight the image that you just saved as a picture in the PowerPoint slide.
- Right mouse button and click on “Save as Picture.”
This will allow you to save the picture as a PNG file in a folder of your choice to use when you need an image for web pages and other uses.
IT WORKS FOR ALL KINDS OF IMAGES
Using these formatting techniques in PowerPoint can be very helpful for creating a wide variety of images for a business that’s getting started.
- It makes it easy to edit your messaging-such as your tagline-as you get a better understanding of what messaging really works.
BUT WAIT…IT’S NOT HIGH-RESOLUTION
Now for the disclaimers:
Creating custom images in PowerPoint will not take the place of professional design services, but if you are a do-it-yourselfer at heart…knowing how to use PowerPoint this way may help you postpone that expense until you have more revenue coming in.
Next, the quality of the images is fine for web pages and other materials that don’t require the high resolution images needed for high-quality printed materials.
- But if you need a quick image in a pinch, these concepts can help you get there.
TIME TO MAKE IT REAL!
Now it’s your turn.
- Go to your Practice Guide and walk through the step-by-step instructions for creating a logo image using PowerPoint.
Now that you created a basic logo image for your business using Microsoft PowerPoint, let’s move on to our next lesson and select a basic business card concept with a matching corporate identity package.