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DO YOU LOVE KEYWORD RESEARCH?
If you’ve made it to this point…congratulations!
• Keyword research is not everyone’s cup of tea.
But it is an important component of building traffic to your site.
BUILD A PLAN
At this point you have built this great keyword hierarchy with lots of relevant keywords to write brilliant web pages, posts, and online content.
• But where do you start?
• What do you do first?
• Then what?
GO FROM POINT A TO POINT B
Keyword maps are important because they provide direction to get you from point A to B in the most efficient and non-overwhelming way.
WHERE ARE YOU GOING?
Think of it this way:
When you take a long trip, a map (or nowadays a GPS) shows where you start…where you are going and allows you to calculate when you’ll get there.
In this lesson, you’ll build on the previous lessons and create a one-page prioritized keyword map so you can move forward to build traffic to your site over time.
• You’ll create a plan to incorporate relevant keywords into your website that will connect with people and search engines to build your online traffic.
THIS LESSON’S OBJECTIVES
Over the course of this lesson you’ll create a keyword map that:
- Categorizes which pages are urgently needed vs. nice to do
- Lays out the keyword phrases in order of importance
- Lists a realistic timeframe of when the tasks can be completed
- Explores delegating content creation where appropriate
- And tracks your progress towards reaching the destination of more traffic to your website.
YOU CAN DO THIS!
Each lesson includes the three styles for adult learners with:
• An Audio File
• A Written Transcript
• And a Practice Guide that gives you “hands-on” training customized to your own business.
YOU’VE GOT THE PIECES
You’ve completed all the pieces to create a keyword map.
- In this lesson you’ll walk through some techniques for organizing and prioritizing the information.
Now it’s time to put it all together.
HOW TO PRIORITIZE
Think of this as a mini-lesson in how to prioritize and organize.
There are five steps:
- Organize all the data: This step was completed when you created the keyword hierarchy
- Prioritize the information based on order of importance
- Schedule the tasks
- Delegate what you can
- And track your progress
WHICH ARE URGENT AND IMPORTANT?
Let’s first talk about a system for prioritizing the information.
- Look at your keyword hierarchy and determine which pages are required to move forward.
For example, until the home page is complete, there is no need for the Tier 2 pages.
- Are there a couple of the Tier 2 pages that are more important than the others?
Start with the ones that are important, and urgent.
WHICH ARE NICE-TO-DO’S?
Using our cupcake shop example, I am going to start with the Tier 2 pages for “weddings” and “birthdays” because those are products I am already selling.
- I want to make sure I connect with both people and the search engines for those terms.
The other Tier 2 pages are “nice to do’s”
RANK MOST TO LEAST ESSENTIAL
Then I move on to the Tier3 pages.
- Which of the five Tier 3 keyword phrases for “birthday cakes” do I think are most important to use?
- I rank the 5 terms from the most important to the least important.
In this example, I want to first build the pages for “happy birthday cupcakes” and “birthday cupcakes delivered” because I am already making these products and dropping off cupcakes for parties.
- I don’t yet offer a “gluten free cake”, so I’m putting that at the bottom of the list.
MIX IT UP
I walk through my keyword hierarchy in this way ranking the relative importance of the pages I am going to build from most important to least important.
When you are done you will likely have a mix of keywords with more and less demand.
- This is perfectly OK and expected.
You are more likely to rank for the words with lower demand first, but you still want to start working on being noticed by the search engines for some of the more in-demand words as well.
HOW MUCH TIME DO YOU HAVE…REALLY?
The next step is to schedule the pages.
How much time do you have each week to spend on developing your web pages and content?
- Put a realistic estimate of the time you can devote to this project.
Start putting estimated completion dates by the pages in the order of priority.
Going through this step will give you an estimated completion date for the keyword phrases you identified as priorities.
Use your practice guide to make notes as you go through this section of the lesson.
And don’t get stressed as you work through these concepts.
- It’s perfectly normal to go through this part of the materials and be stunned at how long it will take to get from the starting point to the end of your list.
Take a deep breath and remember the words of Lao-tzu, the Chinese philosopher:
“A journey of a thousand miles begins with a single step.”
Focus on just one step at a time as you build your online presence.
SPREAD IT AROUND
You’ve worked through your schedule for creating web pages and content.
It’s going to take too long!
- What can you do to speed it up?
This is where the concept of delegation comes in.
WHO CAN HELP?
There are lots of ways to delegate production of web pages and content now that you know what keywords you want included.
First look at the people you know.
- Do you have an employee with a flair for writing who also knows your business?
- How about outsourcing some of the work to a local media firm or freelancer?
- Who do you know who can get your message across?
FIND A FREELANCER
There are also websites that specialize in connecting freelancers with businesses.
- Sites such as Elance.com or Odesk.com make it easy and affordable to get help to create your web pages faster.
To get the best results make sure to include the keywords you want used and a brief description of the key points you want covered.
TIME TO GET REAL!
Now it’s time to go to your practice guide and look for the worksheet on creating your keyword map.
- This resource will walk you through the concepts we just covered to create your own keyword map from start to finish.
If you have questions about this process, don’t forget your email lifelines.
Great job sticking with it!
You’ve built a solid foundation to bring more people to your website and make better and faster connections through the use of keyword research.
- Next week we will continue exploring how to build online traffic with a basic “easy to implement” list of things you can do to improve your website ranking on search engines such as Google.
The application of these methods will move your online traffic results from a “hope and a prayer” to a solid basis for growth.