Don’t break your back to give your customers the lowest costs. Instead, make it worth for them to spend those extra dollars on your products or services… i.e. give them value for money!
The problem is that you, as the business owner, do not get to decide what value is. It is what the buyer says it is! It is representative of their willingness to purchase from you instead of the other business on the price quoted by you, the seller.
The key to successful internet marketing is creating and increasing the value perception around the brand, so you get to sell more at higher prices. Customers want higher value more than they want the lowest price, and this stands in all markets and business niches throughout the developed world.
Identify What Your Customers Are Really Looking For
People come online looking for a solution. They search for specific keywords on Google and other search engines, and the search results lead them to you. A good internet marketing strategy makes them understand that you have the best, most relevant solution to their problems.
When looking to buy products or services online, customers are usually in search of an organization that offers great value, provides convenience, has friendly and knowledgeable staff and makes it quick and painless for them to make the purchase.
Avoid Things Customers Hate
Customers hate it when sellers have a one-size-fits-all approach to selling. They want to be appreciated and recognized. But more importantly you need to provide personalized services. It is important to research your customer base thoroughly to figure out what they DON’T want!
They want their basic needs to be met. So start off with solving their problems in the best way you can and only then proceed with providing the add-ons and other services. It is important that your customers feel that they are getting all your attention. If a customer ha to call in more than once to get a problem solved, consider them lost! So make sure that your support process lets your customers experience a “once-and-done” approach to their problems.
Let Your Customers Know That You Understand What They Value
If you aren’t reaching the Perfect Customer, with the right message, you won’t be in business for long. So make sure that you include what your clients really value, into your list of benefits. If you communicate the value of your products to the customer correctly, you will be able to determine the price and get it!