Downloads for Module 4: Your Business Identity

Month 1

Welcome to the Modules

Here are your downloads for Module 4 of the Internet Marketing Roadmap

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Get Started on the Modules:

(Each lesson runs about 10 minutes)

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Module 4: Create Your Business Identity

In Module 4 as you discover a variety of low and no-cost tools to use that will help you create and grow your brand while keeping your costs down.

(Module Four lessons will be released 21 days after enrollment)

Month 1 Week 4Month 1 Week 4

Read Article and Listen

Download Audio

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Module Four:  5 Lessons

This module’s topic is broken into 5 short lessons complete with practice guides.

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Lesson 1: Develop a Brandable Experience Concept for your business

This lesson is about developing a brandable experience concept for your business that communicates what your business offers in a clear, concise format.

In this lesson, we will take you step-by-step through developing a brandable experience concept for your business so potential customers will receive a compelling and clear message about what you offer.

Month 1 Week 4 Lesson 1Master Class 1 Module 4 Lesson 1

Read Article and Listen

Download Audio

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Download Practice Guide

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Lesson 2:  Establish a supporting domain name and tag line for your business

This lesson focuses on establishing a supporting domain name and tagline for your business.

In this lesson, you’ll search for a domain name that sends a clear message to your potential customers and the search engines.

If needed, you’ll purchase a domain name so you can continue to build your online presence.

 

Month 1 Week 4 Lesson 2Master Class 1 Module 4 Lesson 2

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Download Audio

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Download Practice Guide

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Lesson 3: Select a compatible color palette and font for your business identity

This lesson is about selecting a compatible color palette and font styles for your branding…Tips the “pros” use make things look great.

By the end of this lesson, you’ll understand the tricks that are used by professional designers to create authority with your brand.

You’ll use a variety of low or no-cost tools that are available through the internet to solidify your branding concept while keeping your costs down.

 

Month 1 Week 4 Lesson 3Master Class 1 Module 4 Lesson 3

Read Article and Listen

Download Audio

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Download Practice Guide

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Lesson 4: Create a Basic Logo Image for your business
(How PowerPoint can help)

This lesson is about how to harness the power of Microsoft Power Point to create a basic logo image for your business identity.

In this lesson, we’ll walk step-by-step through how to design and create a basic logo image using Microsoft PowerPoint.

 

Month 1 Week 4 Lesson 4Master Class 1 Module 4 Lesson 4

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Download Audio

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Download Practice Guide

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Lesson 5:Select a Basic Business Card Concept
(with matching Corporate identify package)

This lesson is about how to select a basic business card concept-with matching corporate identity package…that supports your brand-but doesn’t “break the bank.”

In this lesson, you’ll look at ways to get professional looking materials at a reasonable cost.

You’ll review a variety of business cards and corporate identity packages and select one that is consistent with your branding.

 

Month 1 Week 4 Lesson 5Master Class 1 Module 4 Lesson 5

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Master Class 2 Preview: Create Your Business Identity

Preview Module 4 as you discover a variety of low and no-cost tools to use that will help you create and grow your brand while keeping your costs down.

Master Class 2 Build TrafficBuild Traffic Book Cover

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