Welcome to the Modules
Here are your downloads for Week 2 of the Internet Marketing Roadmap
Get Started on the Modules:
(Each lesson runs about 10 minutes)
Week Two Overview: Your Perfect Customer
(Week Two daily lessons will be released 7 days after enrollment)
Week Two: 5 Daily Lessons
This week’s topic is broken into 5 short lessons complete with practice guides.
Day 1 Lesson: Who Is My Perfect Customer
(I’m just looking vs. Sign me up!)
This lesson is about “Who Is My Perfect Customer?-How to get real with who you are selling to”
In this lesson, we’ll provide a framework to help you identify who would be your perfect customer.
Day 2 Lesson: Who Is My Actual Customer?
(Who Writes the Check?)
This lesson focuses on “Who is My Actual Customer?-Who Writes the Check?”
In this lesson, you’ll incorporate the concept of dual messaging in your marketing to extend the reach of your brand.
Day 3 Lesson: Where is My Perfect Customer?
(Finding Where They Hang Out)
This lesson is about “Where is My Perfect Customer?-How to be a Cyber-Stalker…In a Nice Way”
By the end of this lesson, you’ll identify where to find potential customers so you can focus on the internet marketing that should deliver the biggest “bang for the buck.”
Day 4 Lesson: Who Influences My Perfect Customer?
(Tapping into Authority)
This lesson is about “Who Influences My Perfect Customer?-Tapping into Authority”
In this lesson, you’ll develop strategies that tap into an authority position so you communicate why potential customers should buy from you.
Day 5 Lesson: Finding Connection Points
(Standing in the intersection)
This lesson is about “Finding Connection Points-Standing in the intersection between your perfect customer and the people that influence their purchasing decisions.”
You’ll determine where to start reaching your potential customer and create a short-list of marketing targets to engage them.
Week 3 Preview: Benefits and Solutions
(The “Special Sauce” of Branding)
Preview week 3 as you discover how to offer your potential customers what they really want. You’ll figure out what benefits and solutions connect with buyers of your products and services
We’d love to hear from you! What are your internet marketing challenges?
Have Questions or Comments? Let Us Know.
Don’t forget you have two email “lifelines” each month with your paid membership.