Downloads for Module 2: Your Perfect Customer

Month 1

Welcome to the Modules

Here are your downloads for Week 2 of the Internet Marketing Roadmap

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Get Started on the Modules:

(Each lesson runs about 10 minutes)

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Week Two Overview: Your Perfect Customer

(Week Two daily lessons will be released 7 days after enrollment)

 

Month 1 Week 2Month 1 Week 2

Read Article and Listen

Download Article

Download Audio

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Week Two:  5 Daily Lessons

This week’s topic is broken into 5 short lessons complete with practice guides.

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Day 1 Lesson: Who Is My Perfect Customer
(I’m just looking vs. Sign me up!)

This lesson is about “Who Is My Perfect Customer?-How to get real with who you are selling to

In this lesson, we’ll provide a framework to help you identify who would be your perfect customer.

Month 1 Week 2 Day 1Week 2 Day 1

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 2 Lesson: Who Is My Actual Customer?
(Who Writes the Check?)

This lesson focuses on “Who is My Actual Customer?-Who Writes the Check?”

In this lesson, you’ll incorporate the concept of dual messaging in your marketing to extend the reach of your brand.

Month 1 Week 2 Day 2Week 2 Day 2

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 3 Lesson: Where is My Perfect Customer?
(Finding Where They Hang Out)

This lesson is about “Where is My Perfect Customer?-How to be a Cyber-Stalker…In a Nice Way

By the end of this lesson, you’ll identify where to find potential customers so you can focus on the internet marketing that should deliver the biggest “bang for the buck.

Month 1 Week 2 Day 3Week 2 Day 3

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 4 Lesson: Who Influences My Perfect Customer?
(Tapping into Authority)

This lesson is about “Who Influences My Perfect Customer?-Tapping into Authority

In this lesson, you’ll develop strategies that tap into an authority position so you communicate why potential customers should buy from you.

Month 1 Week 2 Day 4Week 2 Day 4

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 5 Lesson: Finding Connection Points
(Standing in the intersection)

This lesson is about “Finding Connection Points-Standing in the intersection between your perfect customer and the people that influence their purchasing decisions.”

You’ll determine where to start reaching your potential customer and create a short-list of marketing targets to engage them.

Month 1 Week 2 Day 5Week 2 Day 5

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Week 3 Preview: Benefits and Solutions
(The “Special Sauce” of Branding)

Preview week 3 as you discover how to offer your potential customers what they really want.  You’ll figure out what benefits and solutions  connect with buyers of your products and services

Month 1 Week 3Benefits Book Cover

Read Article and Listen

Download Audio

Download Article

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