Welcome to the Modules
Here are your downloads for Week 3 of the Internet Marketing Roadmap
Get Started on the Modules:
(Each lesson runs about 10 minutes)
Module 3: Benefits and Solutions
(The “Special Sauce” of Branding)
(Module Three lessons will be released 14 days after enrollment)
In Module Three you’ll discover how to offer your potential customers what they really want. You’ll figure out what benefits and solutions connect with buyers of your products and services
Module Three: 5 Lessons
This module’s topic is broken into 5 short lessons complete with practice guides.
Lesson 1: Benefits vs. Features
(How to tell the difference?)
This lesson is about “Benefits vs. Features-How to tell the difference?”
In this lesson, you’ll improve the quality of your connections with potential customers by listing the valuable benefits and solutions your products or services offer.
Lesson 2: Solving Problems
(What’s in it for me?)
This lesson focuses on “Solving Problems-What’s in it for me?”
In this lesson, you’ll identify common problems that customers face so that you can craft clear, honest and specific messages about how your products or services deliver solutions and results.
Lesson 3: Creating Memorable Experiences
(What are you really selling?)
This lesson is about “Creating Memorable Experiences-What are you really selling?”
By the end of this lesson, you’ll identify ways to trigger memorable experiences in the minds of your potential customers and grow your business.
Lesson 4: How to Build Value
(Discovering what’s important)
This lesson is about “How to Build Value?-Discovering what’s important”
In this lesson, you’ll discover what customers’ value even more than price so you include this concept into your marketing messages.
Lesson 5: Creating the Big Promise
(The Shortcut Statement about your benefits and solutions)
This lesson is about “Creating the Big Promise-The Shortcut statement about your benefits and solutions”
In this lesson, you’ll decide on a short tag line that incorporates the benefits potential customers will receive if they buy your products or services.
Module 4 Preview: Create Your Business Identity
Preview Module 4 as you discover a variety of low and no-cost tools to use that will help you create and grow your brand while keeping your costs down.
We’d love to hear from you! What are your internet marketing challenges?
Have Questions or Comments? Let Us Know.
Don’t forget you have two email “lifelines” each month with your paid membership.