Downloads for Module 1: Your Unique Selling Proposition

Month 1

Welcome to the Modules

Here are your downloads for Week 1 of the Internet Marketing Roadmap

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Get Started on the Modules:

(Each lesson runs about 10 minutes)

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Week One Overview: Unique Selling Proposition

What makes your business special?

Month 1 Week 1Month 1 Week 1

 

Read Article and Listen

Download Article

Download Audio

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Week One:  5 Daily Lessons

This week’s topic is broken into 5 short lessons complete with practice guides.

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Day 1 Lesson: Why People Buy
(I’m just looking vs. Sign me up!)

In this lesson, we’ll show you the emotional drivers that turn “lookers” into “buyers”

You’ll intersect the special qualities of your business with the emotional drivers that make people buy.

Month 1 Week 1 Day 1Month 1 Week 1 Day 1

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 2 Lesson: Why Buy From You?
(Or do nothing?)

In this lesson, we’ll show you how to separate your company from the competition and grow the relationship with your potential customers.Month 1 Week 1 Day 2Month 1 Week 1 Day 2

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 3 Lesson: How People Use the Internet
(Why Numbers Matter)

In this lesson, you’ll discover what people’s internet surfing habits mean to the future market niche for your business so you can avoid being the next fax machine or buggy whip maker.

You’ll use the internet to monitor and act on trends in people’s behavior and interest.

Month 1 Week 1 Day 3Month 1 Week 1 Day 3

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 4 Lesson: What Do People Want?
(Keyword Research)

In this lesson, we’ll show how to use keyword research to know precisely what terms your potential customers are using when they look for solutions on search engines like Google.

You’ll set your business ahead of your competition by developing a list of keywords to use in your marketing and positioning specific to your unique business.

Month 1 Week 1 Day 4Month 1 Week 1 Day 4

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Day 5 Lesson: Why Are You Special?
(Nail Your Unique Selling Proposition)

In this lesson, you’ll build on the previous lessons and create a one-page description of your unique selling proposition for your business.

You’ll promote your business uniqueness and leverage your strengths with a clear USP.Month 1 Week 1 Day 5

Month 1 Week 1 Day 5

Read Article and Listen

Download Audio

Download Article

Download Practice Guide

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Week 2 Preview: Your Perfect Customer
(Who are you talking to?)

Preview week 2 as you establish a description of your perfect customer and make them “real” so you can talk to them in your marketing communications and establish that personal connection.

Month 1 Week 2Month 1 Week 2

Read Article and Listen

 

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