Welcome to the Modules
Here are your downloads for Week 1 of the Internet Marketing Roadmap
Get Started on the Modules:
(Each lesson runs about 10 minutes)
Week One Overview: Unique Selling Proposition
What makes your business special?
Week One: 5 Daily Lessons
This week’s topic is broken into 5 short lessons complete with practice guides.
Day 1 Lesson: Why People Buy
(I’m just looking vs. Sign me up!)
In this lesson, we’ll show you the emotional drivers that turn “lookers” into “buyers”
You’ll intersect the special qualities of your business with the emotional drivers that make people buy.
Day 2 Lesson: Why Buy From You?
(Or do nothing?)
Day 3 Lesson: How People Use the Internet
(Why Numbers Matter)
In this lesson, you’ll discover what people’s internet surfing habits mean to the future market niche for your business so you can avoid being the next fax machine or buggy whip maker.
You’ll use the internet to monitor and act on trends in people’s behavior and interest.
Day 4 Lesson: What Do People Want?
In this lesson, we’ll show how to use keyword research to know precisely what terms your potential customers are using when they look for solutions on search engines like Google.
You’ll set your business ahead of your competition by developing a list of keywords to use in your marketing and positioning specific to your unique business.
Day 5 Lesson: Why Are You Special?
(Nail Your Unique Selling Proposition)
In this lesson, you’ll build on the previous lessons and create a one-page description of your unique selling proposition for your business.
Week 2 Preview: Your Perfect Customer
(Who are you talking to?)
Preview week 2 as you establish a description of your perfect customer and make them “real” so you can talk to them in your marketing communications and establish that personal connection.
We’d love to hear from you! What are your internet marketing challenges?
Have Questions or Comments? Let Us Know.
Don’t forget you have two email “lifelines” each month with your paid membership.