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• In this module you’ll explore how an effective and affordable drip marketing strategy helps visitors to know, like and trust you.
They’ll be amazed at your wonderful service and follow-up while you’ll wonder why you use this tool this long ago!
ARE YOU REPEATING YOURSELF?
Do you find yourself saying the same thing over and over to your visitors, prospects and customers?
• Do you wish there was a way to send a uniform message about your products or services to everyone you come in contact with?
Does it seem like an impossible dream to automate parts of your company’s messaging?
KEEP IT CONSISTENT
It’s important for today’s business owner to use tools like drip marketing so that contacts get clear, complete and consistent messaging from the company.
• It also eliminates the “procrastination factor” that stops some companies from doing follow-up…that activity that we all know we should do…but often find excuses not to do…
Our focus for this module is to:
• Take you through the drip marketing process and review examples of how to use this strategy successfully
• And reinforce the foundational marketing concepts of repetition and providing value to make your messaging efforts thrive.
HOW TO KEEP IT EFFECTIVE
This module’s series of five lessons explores how drip marketing can be used to get the same effective message across to your connections time after time and keep your audience engaged for the “long haul.”
You’ll walk through the drip marketing techniques that make consistent messaging a snap to implement and manage.
THIS MODULE’S OBJECTIVES
Over the course of this module you’ll:
1. Review examples of drip marketing and brainstorm ways that you can put it to use to grow your business
2. Determine an effective frequency strategy for making connections to harness the power of repetition.
3. Discover “tried and true” tips that “pros” use to engage with the target audience faster.
4. Create a series of messages that allow you to provide great follow up, valuable information and consistent communication
5. Step through creating a series of autoresponders using an example in MailChimp.com.
YOU CAN DO THIS!
This module’s topic is broken into 5 short lessons complete with Practice Guides.
Don’t forget to use your email lifelines during the month if you get stuck.
DRIP MARKETING 101
Here’s how the internet marketing topic of drip marketing is broken down for this module:
At the end of lesson 1 you’ll explore what drip marketing is and how to use it effectively.
You’ll uncover the “secret” that effective marketers use to “drip” messages out over time with modern-day tools like MailChimp.com
By the end of lesson 2, you’ll look at the basics of repetition in marketing and advertising so you have a framework of how to successfully connect with your audience enough to be effective but not annoying.
You’ll go into the importance of repetition in your marketing to model the best practices in use today.
By the end of lesson 3, you’ll discover a number of successful techniques for getting people to know, like and trust you and keep your solutions at the top of their mind.
You’ll incorporate these tips into your own drip marketing strategy so people stay engaged with your message into the future.
By the end of this module’s lesson 4, you’ll examine the basics elements of creating a message sequence for use in an autoresponder series.
You’ll identify the main elements of a successful autoresponder series to impress and connect your audience.
By the end of this module’s lesson 5, you’ll walk step-by-step through setting up an autoresponder using an example in MailChimp.com-one of the most popular email marketing services.
You’ll practice the steps so you can set up your own autoresponders and launch drip marketing for your company.
TIME TO TAKE ACTION!
Let’s get started by moving to the first lesson: “What is Drip Marketing?”
In this session you’ll take a another key step in growing connections with your audience by sending consistent, effective messages using an easy to implement and affordable solution.