Listen to article or read below
• In this module you’ll step through the “nuts and bolts” of how email marketing can be used to grow deeper connections with potential customers.
KEEP IN TOUCH
Does staying in touch with all your site visitors, customers and contacts seem like an overwhelming job?
• Do you let it slide because it seems like too much work?
• Perhaps you’re paying big bucks to stay on top of it?
Could you be missing a better way?
STAY TOP OF MIND
Using email marketing to reach potential customers is important because it builds relationships effectively and affordably so that when prospects are ready to buy; your company is at the top of their mind.
Our focus for this module is to:
• Examine how to use email marketing for maximum effect.
• And take you step-by-step through creating an email marketing template, newsletter and campaign using MailChimp.com-one of the most popular email marketing platforms today
KEEP THE CONVERSATION GOING
This module’s series of five lessons you’ll walk through how email marketing can continue and enrich the conversation with your potential customers.
HOW TO REACH POTENTIAL CUSTOMERS
You’ll create a plan for relationship-building techniques following examples of how to build a template and put it to use reaching potential customers.
THIS MODULE’S OBJECTIVES
Over the course of this module you’ll:
1. Review what email marketing can do to grow connections with your audience.
2. Look at an overview of how email marketing campaigns are used.
3. Discover how easy it is to create an email template with an example from MailChimp.com
4. Create an email newsletter template to stay in touch with your contacts-even on mobile devices
5. And set up and schedule an email campaign launch
YOU CAN DO THIS!
This module’s topic is broken into 5 short lessons complete with Practice Guides.
Don’t forget to use your email lifelines during the month if you get stuck.
Here’s how the internet marketing topic of email marketing is broken down for this module:
At the end of lesson 1 you’ll refresh your understanding of what email marketing is so that you can use this powerful tactic successfully.
You’ll discover how affordable and easy email marketing solutions (such as MailChimp.com) will help you leverage your communication efforts right into inboxes.
By the end of lesson 2, you’ll explore ways to use an email campaign and what the different methods mean in terms of the receiver’s experience.
You’ll brainstorm methods for your business to use email campaigns to get the most out of your marketing dollars.
By the end of lesson 3, you’ll walk through a step-by-step example of creating an email template.
You’ll build your own template to make launching your email campaign a synch.
By the end of this module’s lesson 4, you’ll step through creating a company newsletter and learn about ways they are used in email marketing today.
You’ll create a newsletter template so you can implement regular updates with a minimum of hassle.
By the end of this module’s lesson 5, you’ll launch an email campaign using a template created in the previous lesson.
You’ll walk through the parts of creating and sending an email campaign using affordable and effective email marketing techniques.
TIME TO TAKE ACTION!
So let’s get started by moving to the first lesson: “What is Email Marketing?”
In this lesson you’ll differentiate between the various uses of email marketing as well as look at how to use this cost-effective solution to build sales at your company.