Email Marketing-How to Continue the Conversation With Your Visitors

Listen to article or read below

 

Let’s get started by moving to Module Eleven’s topic: Email Marketing-How to Continue the Conversation With Your Visitors”MC3 Module 11 Overview

• In this module you’ll step through the “nuts and bolts” of how email marketing can be used to grow deeper connections with potential customers.

KEEP IN TOUCH

Does staying in touch with all your site visitors, customers and contacts seem like an overwhelming job?

• Do you let it slide because it seems like too much work?

• Perhaps you’re paying big bucks to stay on top of it?

Could you be missing a better way?

STAY TOP OF MIND

Using email marketing to reach potential customers is important because it builds relationships effectively and affordably so that when prospects are ready to buy; your company is at the top of their mind.

OVERVIEW

Our focus for this module is to:

• Examine how to use email marketing for maximum effect.

• And take you step-by-step through creating an email marketing template, newsletter and campaign using MailChimp.com-one of the most popular email marketing platforms today

KEEP THE CONVERSATION GOING

This module’s series of five lessons you’ll walk through how email marketing can continue and enrich the conversation with your potential customers.

HOW TO REACH POTENTIAL CUSTOMERS

You’ll create a plan for relationship-building techniques following examples of how to build a template and put it to use reaching potential customers.

THIS MODULE’S OBJECTIVES

Over the course of this module you’ll:

1. Review what email marketing can do to grow connections with your audience.

2. Look at an overview of how email marketing campaigns are used.

3. Discover how easy it is to create an email template with an example from MailChimp.com

4. Create an email newsletter template to stay in touch with your contacts-even on mobile devices

5. And set up and schedule an email campaign launch

YOU CAN DO THIS!

This module’s topic is broken into 5 short lessons complete with Practice Guides.

 Don’t forget to use your email lifelines during the month if you get stuck.

Here’s how the internet marketing topic of email marketing is broken down for this module:

LESSON 1

At the end of lesson 1 you’ll refresh your understanding of what email marketing is so that you can use this powerful tactic successfully.

 You’ll discover how affordable and easy email marketing solutions (such as MailChimp.com) will help you leverage your communication efforts right into inboxes.

LESSON 2

By the end of lesson 2, you’ll explore ways to use an email campaign and what the different methods mean in terms of the receiver’s experience.

 You’ll brainstorm methods for your business to use email campaigns to get the most out of your marketing dollars.

LESSON 3

By the end of lesson 3, you’ll walk through a step-by-step example of creating an email template.

 You’ll build your own template to make launching your email campaign a synch.

LESSON 4

By the end of this module’s lesson 4, you’ll step through creating a company newsletter and learn about ways they are used in email marketing today.

 You’ll create a newsletter template so you can implement regular updates with a minimum of hassle.

LESSON 5

By the end of this module’s lesson 5, you’ll launch an email campaign using a template created in the previous lesson.

 You’ll walk through the parts of creating and sending an email campaign using affordable and effective email marketing techniques.

TIME TO TAKE ACTION!

So let’s get started by moving to the first lesson: “What is Email Marketing?”

In this lesson you’ll differentiate between the various uses of email marketing as well as look at how to use this cost-effective solution to build sales at your company.

Go Back to Download Page for other resources

 Go to Member Dashboard

Speak Your Mind

*