Grow Connections-How to Convert Visitors to Customers

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In this Master Class Series we’ll be exploring ways to grow connections with your audience-and help convert website visitors into satisfied customers.Master Class 3 Overview

HOW TO TURN VISITORS INTO CUSTOMERS?

You’re starting to build some traffic to your site.

You may even have tapped into some influencers for your products and services.

• But…the sales are still not where they need to be.

How do you turn those visitors into customers?

WHY IS GROWING CONNECTIONS SO IMPORTANT?

Here are two reasons that growing connections are important to your business:

#1) Sometimes a visitor is interested in your products or services, but not ready to buy right now.

• Having a way to continue the conversation allows you to stay top-of-mind for when they are ready to complete the purchase

#2) Staying in contact with both existing customers and new visitors to your site through the use of cost-effective marketing technology helps your audience to know, like and trust you.

• These are key components of the purchasing decision.

SAME OLD SALES CYCLE

It is an old concept using modern methods.

The tried and true 7-step sales cycle consists of:

Finding prospects

Qualifying them

Presenting solutions

• Addressing objections

Closing the sale

• And asking for referrals

All of these steps can be assisted through the use of internet marketing.

In some cases, online techniques can handle much of the “heavy lifting” as the process goes from lead generation to closing the sale and getting referrals.

OVERVIEW

In this Master Class series, you’ll discover simple strategies to grow connections with your visitors and help them to know, like and trust what you offer.

• You’ll use a series of powerful, yet affordable online tools that help smart businesses increase their sales through growing thriving relationships with their audience.

MASTER CLASS OBJECTIVES

Over the course of this Master Class you will:

  • Discover ways to build your list of interested visitors using techniques that increase the percentage of people inclined to share their information with you.
  • Harness the power of “reciprocity engines” that make visitors more willing to sign-up with clear and compelling call-to-action steps that answer the question “what’s in it for me?”
  • Step through the use of effective email marketing to continue the conversation with your audience.
  • And walk through the secrets of “drip marketing” which make consistent messaging to all your contacts a snap to implement and manage.
YOU CAN DO THIS!

How do we do this?

Our program was created by real-life business owners to integrate the use of new technology with time-tested relationship-building techniques.

We show you how your sales cycle can be enhanced through the use of today’s online tools.

  • No geek-speak…just a straightforward explanation of the important concepts and methods.
STEP-BY-STEP, ONE BITE-SIZED LESSON AT A TIME

In each module we break down the topics in a series of short lessons.

  • Each individual lesson is designed to take about 10 minutes to walk through.

You will eliminate the time and money spent “guessing” how to grow connections with your visitors and get the job done with a minimum of hassle.

DIFFERENT STROKES FOR DIFFERENT FOLKS

Whether you prefer to read, listen, or you’re more of a hands-on type who wants to cut right to the chase, our resource library has amazing value for you.

  • We also recognize that adults have different learning styles.

That’s why we’ve incorporated multiple approaches in our materials.

You can discover and practice the basics of internet marketing and directly apply the concepts to grow your business.

NEED HELP?

You can also choose the level of personalized support you want.

  • Our support plans back you up each step of the way and keep you moving forward to reach your goals.

20,000 FOOT VIEW

Here’s how the internet marketing topic of Growing Connections is broken down for this Master Class:

MODULE 9

By the end of this module you’ll develop strategies for building your list of prospects for your products and services.

  • This will be the foundation for leveraging online marketing tools to communicate with your audience in natural and helpful way that grows connections.

MODULE 10

By the end of the next module you’ll discover the power of “reciprocity engines” that attract prospects to learn more about how your products or services can help them with things they care about.

  • The use of these techniques will transform your website from more than just a “pretty face” into a lead generation system.

MODULE 11

By the end of the following module you’ll walk through how email marketing can continue and enrich the conversation with your potential customers.

  • You’ll create a plan for simple-to-implement, relationship-building techniques with an example from one of the most popular email marketing services: MailChimp.com.

MODULE 12

By the end of master class, you’ll create a “drip” marketing series that presents information, addresses objections and helps close the sale.

  • You’ll discover how this effective and affordable strategy helps visitors to know, like and trust you.
  • They’ll be amazed at your wonderful service and follow-up while you’ll wonder why you didn’t use this tool this long ago!
WE EVEN TOSS IN SOME BONUS LESSONS

We also include bonus lessons on list management with another of the popular email marketing companies: Aweber.com

By the end of this Master Class you’ll build relationships with the “right” type of visitors; the ones who engage and convert to customers.

TIME TO TAKE ACTION!

So let’s get started by moving to Module 9: Build Your List: Getting permission to continue the conversation.

  • In this module you’ll take the first step to growing connections with your audience.

You’ll start by finding people who are open to exchanging their valuable contact information for useful and relevant communication about things they care about.

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