Listen to article or read below
IS YOUR BUSINESS OBSOLETE?
You are a fax machine manufacturer, or a buggy whip maker trying to grow your business.
• You have a great marketing plan, but the trends have turned against you.
• Your fear of failure is growing instead of your sales.
HOW TO SPOT TRENDS?
Understanding internet trends is important because it warns you of looming shifts in consumer behavior and alerts you to opportunities before many of your competitors are aware of them.
At the end of this lesson, you’ll understand what people’s internet surfing habits mean to the future market niche for your business so you can avoid being the next fax machine or buggy whip maker.
• You’ll use the internet to monitor and act on trends in people’s behavior and interest.
THIS LESSON’S OBJECTIVES
Over the course of this lesson you’ll:
- Look at how Google can reveal both short-term and long-term trends.
- Learn what blogs can show you about medium range trends
- Snap into the instant response world of social media for trends of the moment.
- And list how your unique selling proposition fits into “ever-green” categories of demand for consumers.
YOU CAN DO THIS!
Each lesson includes the three styles for adult learners with:
• An Audio File
• A Written Transcript
• And a Practice Guide that gives you “hands-on” training customized to your own business.
CAN YOU SEE THE FUTURE?
Would you like a crystal ball?
- What if you could know what the future may bring for your business?
It has never been easier in the history of the world to get real-time information about trends in business.
Here are some examples:
WHAT’S GOING ON?
You sell unique gifts.
- It seems like business is slowing down.
Is that a trend or is it just you?
SEE THE TRENDS
Google Trends is a great resource to see what is trending right now and what the trends are over time.
- Go to www.google.com/trends
This site will reveal trends based on keywords and related terms.
IS THE MARKET IS SHRINKING OR GROWING?
Using this free tool, you find that interest over the last 10 years for the search term “unique gifts” has been declining.
- But you find that interest in “gifts for women” has grown over 350%
Knowing this may help you position your marketing message to include this growing trend.
DOES ANYONE CARE BUT YOU?
Likewise if the search in Google Trends reveals that there are few or no related terms, you may have a niche that is too narrow for successful growth.
WHAT’S HOT? WHAT’S NOT?
If you want to see the hottest trends, click on the “hottest searches” link below the search box on Google Trends.
- There you will find the searches that are hot right now on Google.
WHAT ARE PEOPLE TALKING ABOUT?
You can also find out what people are talking about by looking at medium-range trends contained in blogs.
- Google Blog Search at www.google.com/blogsearch is a great tool to track what people are talking about.
Here’s an example:
EXAMPLE: FOOD TRUCK
You are thinking about going into the food truck business.
- A search of blogs about food trucks reveals a lot of discussions about regulating food trucks by the various municipalities where they operate.
Knowing this trend can help you to position your food truck as beneficial to your community by supporting local growers, or exceeding the cleanliness standards of the local health inspector.
GET SOCIAL FOR FAST TRENDS
Want to anticipate the next pet rock or chia pet?
- Social media is another place to find the hottest trends.
We’ll look at a couple social media outlets for spotting fast trends:
WHAT’S TRENDING ON TWITTER?
Twitter is the ultimate instant trending tool.
- To find what is trending on Twitter, log on to Twitter and click on the Discover tab.
There you can see what’s trending and the number of times a particular tweet has been “retweet-ed”
WHAT’S TRENDING ON YOUTUBE?
Similarly, Youtube trends can spot short-term trends.
- Go to www.youtube.com and click on “What’s Popular on YouTube” to see the latest trends by categories.
IS YOUR BUSINESS EVER-GREEN?
Finally, there are certain topics that always seem to be of interest to potential customers.
When you are thinking about your unique selling proposition make sure you fall into at least one of these 10 categories.
10 FAVORITE MARKETS FOR SUCCESSFUL BUSINESSES
The perennial favorites are:
• Small business and marketing
• Personal finance and investment strategies
• Personal development and self-help
• Alternative medicine
• Fitness and Nutrition
• Job training
TIME TO MAKE IT REAL!
Go to this lesson’s practice guide to walk through these concepts. You’ll identify trends around your market niche and explore how to incorporate these trends in your unique selling proposition.
Now that you understand that numbers and trends matter when it comes to internet marketing, let’s go deeper into keyword research to understand the actual words and phrases people use when searching for solutions on the internet in our next lesson: “What People Really Want”