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ARE YOU MOBILE-READY?
You’ve walked through creating an email template and survived.
• That didn’t seem too painful.
Now you are ready to take the next step and create an email newsletter template.
• You want to get that off your “to-do” list…
• And maybe start sending those regular updates…
But you noticed lots of people are using their phones to read email now.
How can you jump on that trend at the same time?
We all know that repetition is the foundation of successful marketing.
• Creating an email newsletter template is important because it makes regular communication of what you have to offer and what is going on at your company a breeze.
Once you have it set up, you just add the latest news and off it goes…directly to the inbox of the people most interested in what you have to offer.
In this lesson, you’ll discover how to set up a professional looking email newsletter using a pre-designed template.
Better yet, we’ll show you how to pick a style that is easily read by mobile devices so you can engage your customers wherever they are.
• You’ll walk through an example in MailChimp.com using a pre-designed template to create a newsletter and preview the look for a mobile reader.
THIS LESSON’S OBJECTIVES
Over the course of this lesson you’ll:
- Walk through the creation of an email newsletter from a selection of pre-designed templates
- Edit the template with tips that get your audience reading and keep them engaged
- And check your finished product for readability on mobile devices
YOU CAN DO THIS!
Each lesson includes the three styles for adult learners with:
• An Audio File
• A Written Transcript
• And a Practice Guide that gives you “hands-on” training customized to your own business.
HOW TO CREATE AN EMAIL NEWSLETTER
Let’s get started creating an email newsletter.
Log in to MailChimp.com
Click on “Templates” and then the “Create a Template” button.
This time we’re going to start with a predesigned newsletter template.
LOOK AT TEMPLATES
Look through the pre-designed newsletter templates to see what’s available.
In this example we want people to be able to read the newsletter on mobile devices, so we’ll select a “Slim” template.
“Slim” is a basic style that would be very readable from a mobile device.
Because so many people now read many of their emails on mobile devices we want to pick a style that will be very readable even on a smartphone.
After selecting the template style, save it and give it a new name.
NEXT STEP: EDITING NEWSLETTER
Next we’ll walk through some editing tips:
Start by walking step-by-step through the various tabs at the top of the page.
Edit any of the information you want to change.
MailChimp makes it easy by giving great prompts in the text areas of what should go where.
NEXT STEP: GRAB ATTENTION
Let’s go through our example.
The first tab is the “Page” tab.
In the “Heading 1” section, edit the teaser content with an attention-grabbing headline.
Don’t just put the boring “July Newsletter”
Instead focus on something that’s a benefit to your audience and evokes curiosity about what will be in that newsletter.
EXAMPLE: INCLUDE TEXT AND IMAGES
We’ll put “Five ways to get healthy this month.”
In the next section you can add a logo, or add more text.
This is a great place to have an eye-grabbing visual.
Go through the sections and edit the text; insert images, and links as needed for your newsletter.
EXAMPLE: SHORT AND SWEET
Remember since this is just a template, you are concentrating on setting up an appealing format.
- The text and images would be edited for each subsequent campaign.
Concentrate on creating a recognizable, yet powerful newsletter template.
- Think of how attention spans have gotten shorter.
Newsletters are no different.
It’s better to have something short and sweet-that grabs their attention, than produce a long-winded newsletter that no one reads.
NEXT STEP: GO MOBILE
Finally, check out how the template would look on a mobile device by clicking on the tab called “Mobile Style”
This will give you an example of how the template will show on a mobile device.
Click on “Rotate” to see the result on vertical or horizontal viewing.
Take the time to maximize your template for readers on mobile devices as well as more traditional email viewing.
TIME TO GET REAL!
Now it’s time to go to your Practice Guide for this lesson.
- There you will find a checklist for creating templates in MailChimp.com.
Start looking for images that grab attention and get your message across.
Once you have the newsletter template set up, you can create the actual newsletter and launch it to your subscriber’s inboxes.
Sending out a newsletter is an example of an email campaign.
But don’t worry!
- Setting up a campaign is easy.
Just a few more steps to create the campaign and your email newsletter will be on its way.
Get the ball rolling with Lesson 5: “How to set up an Email Campaign-Time to Launch”