But do you have a solid plan of action to get these influencers to do your brand’s bidding?
Once you have successful located the right influencer, it is time to convince them to help you out with the dissemination of your brand’s message. It may feel like you aren’t getting anywhere with your influencer engagement strategy, but you must persist in order to achieve the social marketing objectives of your small business marketing plan.
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Get Creative! Incentives Need Not Be Financial!
Believe it or not, you don’t need to shower your influencers with cash and freebies to get them to help you out. Most of them are nice folk, who think it unethical to take money to recommend a company to their followers, fans and friends.
Help them out with something they do need and they will do so in return for you. It’s only human nature!
Here are some incentive ideas to start you on your way to making friends with your influencers!
Support What They Care About
The best way to do it would be putting a “Make a Donation” button on your webpage and letting them know the link, which they can send to their followers. Or let a percentage of all sale proceeds go to their charity, they will definitely be willing to inspire some more sales to support their favorite charities.
Tap into a Ready-made Base of Satisfied Customers
An already established referral program can be invaluable for a small business, and plays an important part in small business lead generation programs. But many entrepreneurs miss the opportunity to set one. Work with your influencer and create an army of satisfied customers who are willing and able to share their great experience with your brand with everyone they know.
Grow Your Affiliate Network
And lastly, make sure that when a person goes from your influencers’ site to your site, the influencer is amply rewarded. Set up an affiliate program for them to benefit. Again, the benefits don’t have to be monetary. They could be offered a discount code for every hundred persons they refer to your site, for example.
The Last Word
Work through these incentives with your influencers and find the one that suits them the best. Remember this is just a start; there are plenty of others ways to influence your influencer and get them to work with your brand.