So the other day I was at Starbucks ordering coffee. I decided to play it brave and order something different than my usual. It hit me when I was already half way through the coffee; I had ordered something that my friend had been gushing about for the past few days. She said that the Caramel macchiatos are the best thing that ever happened to her (Sad, I know!) and I made a mental note of it. So, it happens that I was influenced to change my choice of coffee by a friend.
Can you get someone to influence your potential customers to order your products or services?
A consumer who advocates for your brand and its products should become your new best friend. It is important to understand who influences your prospective customer because people like to rely on advice and suggestions when it comes to spending money. They want to make sure that they get their money’s worth so they prefer talking to someone with experience and authority to tell it to them like it is. So your influencers are invaluable for your small business marketing efforts.
What Makes an Influencer?
Family, friends, and co-workers are the best influencers. If your brand can impress a person then that person will go on to tell more people about how amazing your services are and influence them to choose you over the competition the next time in the market.
But beware! This works both ways, and they will shout it from the rooftops if they don’t approve of your services or products.
Influencers can also include online sources of information and review sites that compare different choices for searchers. Take for example WebMD, we all head there in case of a headache or sore throat to see what it may mean for our health. Or the Makeup Alley website, many thousands of women won’t invest in a beauty product before reading its reviews on there.
Any source that is trusted by the masses to provide them with the right facts, trustworthy opinions and experiences can become an Influencer. When people purchase something, they want some sort of reinforcement or reassurance afterwards that they did the right thing, they want an affirmation of their emotional drivers and influencers provide just that.
People and Sites That Influence Your Potential Customers
Take some time to think about the types of people and sites that can influence your potential customers. Look at your products and services and ask the following questions:
- Who would I ask first?
- Whose advice would I trust the most?
- Who do I view as the most knowledgeable about my products or services?
- And who has the biggest audience already?
Figure out the most reliable source of info for your industry, the website, blog or the industry guru who everyone listens to. Use this internet marketing resource to its full advantage. Send them samples, arrange giveaways with their readers and use them as leverage to get yourself some customers for life!