Keyword hierarchy is a method of organizing keywords and ranking them by their importance to your business. You may have figured out the most important keywords for your website. With keyword hierarchy, you can figure out where to place them on the website to get the biggest bang for your buck! So spend some time with you keywords to figure out how they would fit together into your website’s framework. When used efficiently throughout the site, a hierarchical usage of keywords can make it easy for your readers to move from page to page and find the information they are looking for.
The whole point of this Advanced Internet Marketing exercise is to make it easy for the search engines to understand your website. But grouping your keywords can also help your website become more relevant, achieve a higher click-through rate and accomplish a better quality score.
1. Organize Your Keywords
Start off by grouping together similar keywords. They could be conveying the same message, referring to the same products or services, or intended to be used on the same webpage. This exercise will help you see the structure to use in your website and you will not have to spend an inordinate amount of time thinking which webpage goes where.
2. Figure Out the Most Important Webpage(s) Of Your Website
There is a simple formula to this. Your homepage is supremely important! Next in the order of importance are the main pages on the navigation area. And the pages listed below them are even less important.
This is because the homepage, i.e. the first tier, represents the business and the concept behind it. If the visitors don’t like it or if think they won’t like what’s on offer here, they will move on… forever! The second tier is where you put the grouped keywords. One button on the navigation bar for each of the groups. These could be a number of different products or services.
3. Don’t Go Deeper Than Three Tiers
Keywords are the ultimate SEO tool. But that doesn’t mean that they are all you need to rank on Google. Help yourself a little and limit your website to no more than 3 tiers. The reason is that, just like your visitors, the search engines don’t like to dig through heaps of information to find what they are looking for. So, sometimes, they just move on to a simpler, and easier to navigate website.
4. Make the Necessary Adjustments
Ask friends, family and anyone else that knows your website for their suggestions on its structure. Does it make sense? Does the website seem to be missing an important element? Ask them if it is easy enough to read, understand and navigate through. And then act of the findings of this little in-house research and tweak your website accordingly.
5. Rinse-&-Repeat for Keyword Phrases
Now that you have a keyword hierarchy that works, it is time to work with the long-tail keyword phrases and repeat the process. Prioritize the keyword phrases to make sure that your keywords connect with your website and attract search engines.
Search engines are constantly evolving and changing. The searches these days are more organic and search engines act more like people when looking for things online. Keyword hierarchy can be an Important SEO tool and help you really lay out your own with your readers, whether people or search engines!