Niche keywords are great! They help you find your customers and help them find you. However, as a business grows, we see that many start making mistakes with their niche keywords; even simple small business seo mistakes. Are you one of them? Are you making these 3 major mistakes with your niche keywords?
1 – Writing Highly Specific Keywords
Using specific niche keywords such as “affordable wedding flowers in New York” is great. However, when this becomes longer and more specific than ever before, problems arise. “Affordable wedding flowers on 5th Avenue New York” is a prime example of the niche seo keywords you should not use. Why? Because it’s highly specific and nobody would search for something that specific all the time. They will likely search for “Affordable wedding flowers 5th Avenue.”
2 – Using Highly Competitive Keywords
Even if you have the right seo keywords, there is a chance that you do not rank high. Why? Because your niche keywords are highly competitive! While the term may be searched a lot, you will have to fight for the first page with hundreds, if not thousands of other web pages.
As such, when choosing niche keywords, find a balance between frequently searched seo keywords and those with relatively low competition. Not only will this rank you better and faster, but ensure that you have an edge over your competition. This will also ensure the effectiveness of your small business seo strategy.
3 – Neglecting Winnable Phrases/Keywords
When selecting niche keywords, many small businesses neglect winnable phrases. It may be because they are not searched for frequently or they may think they are rather awkward. However, sometimes the best keywords are those that may seem a little awkward.
For example, “ATI vs Nvidia” may seem a little awkward but for anyone comparing video cards, it is an often searched for phrase. As such, if there are winnable phrases, ensure that you never neglect them. Sometimes, they can be the base of your small business seo strategy. Moreover, if you run an informative website, winnable keywords may be your best bet.
Niche seo keywords form an important part of any SEO strategy. However, when they are not used effectively, or when you make mistakes such as those mentioned above, your business can suffer. As such, if you are making any of the above 3 mistakes when selecting your niche keywords, we would like to advise against it.