Well let me tell you that it is neither!
You, my friend, are in the business of selling experiences! Your products and services are made to add or detract from your experiences and the faster you come to terms with that, the better it will be for your finances and your business.
The big brands already realize this and give their customers a buying experience worth talking about. Take NIKE for example. Nike endorses LeBron James or Rory McIlroy to ensure customers that they are getting the superstar experience with Nike sports goods. Customers like to feel that they are getting the same services as the number 1 golfer or basketball player and they come to purchase the Nike Stuff to be a part of the deep, impressionable experience.
So How Do You Make Your Company Stand Out?
Make your customers believe that they are getting the grand experience. Let them feel the prestige associated with using your products. Have them understand that you offer something out of the ordinary, something that is a class above and better than the rest.
The Devil Is In the Details
Not every company can afford to get superstar athletes to sell for them. The secret to creating memorable experiences for your customer is paying attention to the little details. Be attentive and train your staff to notice and observe the customer and predict their needs. Remember their preferences to provide customized services later on. Discount codes, VIP evenings or even a gift-wrapped home baked cookie can let them know that you appreciate their business.
Isn’t it awesome when the Starbucks guy remembers which coffee you prefer? Your customers will appreciate that you (or your website) remembers how they like your products and services. It makes them feel good about spending their money on you.
The Sum of the Parts Is Greater Than the Whole
Any company with a huge budget and unending resources can get marketing right. Internet Marketing for Small Business may be tough and time-sensitive, but it isn’t impossible. Although, it can be a huge mistake to ignore the tiny details when the going gets tough! Delight in customer services, attention to and recognition of their needs costs nothing. But together these attribute can differentiate your services, products and brand identity from the competition, and give you a much-needed edge over them.