You have a great site, complete with interesting info that readers are looking for. The website has already amassed quite a following, it is being shared and your business is beginning to take off. But Google still isn’t giving it the time of the day!
You need to perform some Search Engine Optimization for your website to help it rank higher on search results!
What is SEO?
Read on to find out!
How Search Engines Work
When you type in your search terms and click on search, you instantly see the search engine return the most relevant information about your search. These results are called natural or organic search results. But sometimes the search engine also returns results that were paid for by their companies. These results are called paid placement, pay-per-click or ads.
How Search Engine Optimization Works
SEO is the process of improving the visibility of your website on search engines such as Google, Yahoo and Bing. SEO puts your website at the top or closer to the top of the search result helping your website derive traffic from the free, natural and organic search result listings.
The whole point of the small business SEO exercise is to provide your prospective clients with what they are looking for easily in a way that affects your site rankings positively.
SEO is mostly about making small yet powerful modifications to different elements of your website. These optimizations have a noticeable impact on your website’s visitors as they experience superior performance and see you at the top of organic search results.
What It Means for Your Business
How important is it to you and your company to make the mark and be remembered by the billions of internet users who may potentially visit your site?
SEO provides proven and effective ways of showing up on the first page instead of the subsequent pages where no one is going to find your business. The web search behavior of internet users is such that very few people have the time or inclination to scroll down to the bottom of page 1 of search results. So they can’t possibly be expected to browse through the next few pages to look for what they need.
If you want to be preferred over the competitors, it is important that you show up before them on search results. And this is the goal of search engine optimization…. to help your brand above the rest.