If you are considering hiring an SEO expert make sure they practice White Hat SEO and only provide Ethical SEO services. This is important because there are thousands of self-proclaimed SEO “experts” without the necessary skills or experience to really help a website become successful. They are only selling empty promises.
There is no such thing as a website getting guaranteed ranking in X number of days, especially when they haven’t even looked at your site. SEO is an ongoing process that involves a lot more than naming pages and coming up with keywords.
The worst part with hiring the SEO scams is that not only will you lose money but may also get your website blocked by Google for unethical Black Hat SEO exercises. Your website may rank well temporarily, but its future will be pretty bleak because Google and other search engines absolutely do not like being duped!
Here are some of the most widely utilized tricks of SEO scammers. Keep an eye out for these practices and protect yourself and your website from unscrupulous companies.
1. Recognize the Keyword Tricks
Keyword stuffing, keyword stacking, and hiding or shrinking keywords are the devious tricks routinely used by Black Hat SEO providers. Run the other way if your SEO provider talks about stuffing your website with keywords, using it in weird ways that compromise the readability and user value. Also question their intentions if they want to put keywords all over the website in the same color as the background, hoping that the search engine will pick up on them. These practices are not looked upon nicely by Google at all.
2. Stay Away From Link Farms
Link building can help your website get a good reputation on search engines, but only when these links are from legitimate websites with the same values and audience needs as you. SEO scammers use Link Farms that offer low-value, low-quality links and promise you the top of search results page. It’s not going to happen!
Search engines hate link farms with a vengeance because these automated link-exchange systems are only designed to fool search engines.
3. Don’t Bait and Switch
They can also use dishonest “doorway” or “information” pages to link to your website. These pages aren’t really related in subject matter and content to your website at all. So the visitor comes in hoping to find something but they end up on your website which is not at all what they wanted. They don’t stay for long! Linking to these “bait and switch” web pages can also get your website blocked.
The Last Word!
Search engines hate these games very much. They may be fooled for a while, but they will figure out these shady practices and then off the search results goes your website! So find an SEO company that promises to develop pages that are relevant to search engines and make real people want to find out more once they get to your site.