Make your Customers Buy from you in 3 Simple Steps

Make your customers buy from you in 3 stepsYou already know that one of the main focuses of internet marketing strategies is to ensure that people buy from you and not your competitors.  But do you know how you can do that? Did you know that you can do it in 3 easy steps? No? Well, read and be amazed at how easy it is to make your customers buy from you rather than your competitors.

Step 1 – Make the Right Promise

If you have great marketing ideas for small businesses, the first thing you need to do is use them to make your Big Promise. If you can create interest from the first page, you have a new customer. For example, “Choose, Buy and Enjoy in 5 Simple Clicks.” Customers will know that your website is streamlined and is going to give them what they want really fast. As such, they will continue looking.

Step 2 – Create a Relationship

Regardless of whether you sell a product or service, you need to create a relationship with your customers. This could be through a monthly magazine, blogs, incentives or even loyalty programs. The key is to show your customers you care for them and want to continue dealing with them.

Step 3 – Give them Reason to Come Again

One of the biggest marketing ideas for small businesses involves internet marketing strategies that keep your customers coming back. The only way to do this is to create a relationship with them. For example, blogs work wonders to create relationship with your customers.

Not only does it help generate traffic to your site, it gives your customers value and gives them reason to come back. As such, you create a relationship with them.

Armed with the above information, creating effective internet marketing strategies for making your customers buy from you should no longer be a difficult task. All you need to do is gain their attention, create a relationship and give them reason to come again.

3 Steps To Find Your Influencers And Tap Into Their Fan Base!

How to find your influencersMany internet marketing experts agree that influencer marketing has forever changed the game that is selling online. It has become an important part of effective internet marketing strategies, but are you ready for it?

You may have a good understanding of the industry experts, leading websites, bloggers and others who can influence your potential customers. But it is important to reach out to them in a manner that sets out a positive, professional image for you and your e-business. And the simplest way to do this is by becoming an influencer yourself!

Build a Relationship

Once you have found some influencers, it’s time to set up a mutually beneficial relationship with them. And if you are able to do this part successfully, you brand will become one of the very few ones who got this part right! We have come up with the following 3 tips to help you do that and increase your audience:

Step 1: Give To Receive

If your favorite influencers haven’t tumbled upon our brand yet, don’t despair. It is perfectly alright to approach them with your products and services and let them know what you have to offer. You are in a position to bring them new readers and broader audience. This doesn’t have to be big, in return for their honest review of your brand, give them some referrals, do a giveaway with their audience or gift them a $25 Starbucks voucher if nothing else!

Step 2: Attract Others

You want these influencers to contribute to your site, right? Then go ahead be helpful and cooperative with them as well. Attract them by giving them valuable insights on their posts and articles. This will set you up as someone who knows what they are talking about and they will also appreciate the additional input from you. Make sure that your posts become conversation starters in themselves. A simple “I love your blog, please review my XYZ product” will get you ignored for life.

Step 3: Be Your Best

When we say influencers, we are really talking about the best strategic internet marketing tool you have on your hands. These guys know their worth, so it is important to bring your “A” game when talking to them. Think of it like a first date and do everything in your power to woo them to your side. And they’ll bring all their followers and fans along too.

Be polite, and project confidence that this could be the start of a really lovely, mutually beneficial relationship.

Two Types of Traffic: Spend Your Time and Money Wisely!

Two types of trafficYou want more unique traffic on your website. And there are two ways to achieve this end. You have to spend a good amount of money for the first one or commit a significant amount of time and effort to get results from the second one.

So choose carefully to guarantee the success of your webpage and get top placement in search results.

So what are you willing to spend? Time or money?

The Importance of Building Traffic on Your Website

When more people end up on your website, your website’s conversion rate climbs as well. An increase in the right kind of traffic gives your products and services more exposure. And it can ultimately lead to the creation of an online community around your brand and website.

Two Main Strategies for Building Traffic

For starters, you can buy traffic to your website. But to make it money well-spent, it is important that you achieve enough engagement with your online ads.

And secondly, you can always depend on search engines to send some free or organic traffic your way. You will need to put in a lot of work to create a search engine optimized website though.

Carefully determine which method best fits your needs because each of these methods has its own set of advantages and disadvantages.

Paid Traffic vs. Organic Traffic

Paid placement will get you the results you need pretty fast! Pay-per-click advertisements are placed strategically above all the search results on Google making your website the first thing searchers see when they come looking. So if you want to get to the top of the page in no time at all, PPC is your option.

Yes you will have to pay for it, but Google makes it very easy to for advertisers to put a cap on what is spent. And since you only pay when a person clicks on your link, you can easily tell Google to stop displaying your website once $100 or $1000 has been spent from your account.

The main disadvantage for PPC and paid traffic is that people often ignore these paid placements just like they ignore all forms of advertisements. Ads are generally less trusted than organic searches.

On the other hand, free or organic traffic is a sign of approval for your website. Yes it can be a real slow and tedious process to build up your website in organic search, but the results really payoff well in terms of better traffic.

Organic is hard to do, and you would need to be willing to work on the content and keep it engaging, interesting and fresh in order to give your website visitors more value and to keep them coming back for more. Not to mention, you’ll have to keep changing your SEO strategy and constantly introduce eBooks, blogs and social networking content to stay relevant.

The last Word!

The truth is that an e-business can’t rely on a single source of traffic. You must create an affordable and effective mix of strategies that drive visitors to your website to really make the best of the situation.