The Top 3 Differences between Regular and Effective Internet Marketing

Benefits and SolutionsMarketing is a very broad topic and every now and then, someone thinks that they are great at it. But are they really great? Do they have the best internet marketing strategies? The truth is that they are probably far from it. In fact, they are probably using the same old regular internet marketing strategies. Here is a look at the top 3 differences between regular and effective internet marketing.

1 – Results vs. Product

Regular internet marketing is all about selling your product online. However, effective internet marketing revolves around selling the result, not the product. Wait what? Selling the results? If you want to sell a high-end gaming PC, sell a PC that will “let you play the latest games at a beautiful 60fps” not “a powerful gaming PC.” But why?

Using the above example, nobody wants a gaming pc, they want a gaming PC that plays everything smoothly and with beautiful visual fidelity. See the difference?

2 – Benefits vs. Features

If you are looking for a mattress, would you rather know about the latest pocket spring technology or how it helps you get to sleep faster than ever before? Such is the difference between effective and regular marketing; one revolves around selling a product, the other around the benefits

3 – The Right Media

A good picture helps in the marketability of any product. But do you know what is better? A video of your product in use! Regular marketing uses simple pictures to show consumers what the product is. However, effective internet marketing makes use of videos, animations, sound and flash to not only create a more holistic experience, but demonstrate why your product is superior.

Times have changed and so has marketing. In order to capture more attention than your competitors, you need the right internet marketing strategies. The only way to make them is to ditch traditional internet marketing tactics and start using out of the box thinking to create some creative, effective and absolutely astonishing internet marketing strategies.

How to tell the Difference between a Benefit and Feature in 3 Easy Ways

Benefits vs featuresContrary to popular belief, features and benefits are two different things. But can you tell the difference between them?

Interestingly, most people are unable to distinguish between them. But fear not! We are going to show you 3 easy ways to tell the difference between benefits and features.

1 – What’s in it for me?

Internet marketing resources tell us that we need to always provide a benefit to customers. As such, one of the first things you need to see is who the benefit or feature is for. For example, when purchasing a digital camera, you need to ask yourself, “What’s in it for me?”

A CMOS sensor in a camera is a great feature but if it doesn’t do something for you, it’s just another feature. However, in the same camera, a 12-megapixel camera that allows you to capture high-resolution photos like never before is a benefit because there is something in it for you. Phrasing it so was probably part of the small business marketing strategy.

2 – See if it solves a Problem

Sometimes, you need to ask yourself, does it really solve my problem? Using the same camera example, would a 4-inch LCD, as opposed to a 4-inch LED, really solve any problem? If it cannot, it’s just another feature; probably another small business marketing strategy.

In another example, if you are on an online flower store and you have an Internet marketing resource such as 24/7 deliver, it is a feature. However, if it solves a problem you have, such as availability, it automatically becomes a benefit. Remember, it is only a benefit if it actually helps you in any way, shape or form.

3 – Which means that…

Looking at a product description is usually enough to tell us whether something is a benefit or feature. This is why many businesses see proper packaging as an important part of a small business marketing strategy. However, when you cannot, try adding the above sentence at the end of every feature you see. For example:

  • Features a large 8-inch subwoofer.
  • Features a large 8-inch subwoofer, which means that you hear perfect bass without any distortion.

Anything after that sentence – which means that – is a benefit. Anything before that is a feature.

As such, you need to always read the packaging and ask yourself questions. Most importantly, if it helps you, benefits you or solves a problem, it is likely a benefit. If you have a marketing resource such as a help desk, and it is always there, even if nobody uses it, then it is a feature until someone uses it; in which case it will become a benefit for them.

Top 3 Ways to Market your Product Online

Market your Product benefits and solutionsIf you take a look at every other product marketed online, you probably think that it’s easy right? I mean, internet marketing may seem really easy. But is it? How many products do you see where you can say they used great internet marketing strategies? The truth is that effective internet marketing is not as easy as it seems. Then again, it’s not as hard as it looks; you just have to know how to do it. Want to learn? Read on!

1 – Product Benefits, not Features

The truth is that your consumers are going to choose benefits over features every time, and I mean every time. Why? If you are purchasing an LED online, do you want to know that your LED is an edge-lit LED or do you want to know how its slim profile is going to make your living room look amazing? However, it’s not just about listing the benefits; it’s about how you list them that truly makes it effective internet marketing.

2 – Mention Unique Features in Bullets

While detailing features is not as effective as benefits, it’s still important to mention them. You see, your consumers will read the benefits but they will look at the features when comparing your product with that of someone else’s.

As such, when writing about product features, always list them as bullet points. Doing so helps significantly improve readability and, as a result, marketability.

3 – Use the Right Words

One of the top internet marketing strategies involves not just mentioning features but using the right words to describe them. Using the same LED example, instead of listing “watch movies in 3D,” write “Immerse yourself in a cinematic movie experience like never before with (brand) 3D”. While both say the same thing, the latter is a lot more enticing.

Internet marketing may seem rather easy. However, effective internet marketing is not. Using the above 3 tips, you will be well on your way to marketing your product(s) like a pro in no time at all.