3 Steps To Find Your Influencers And Tap Into Their Fan Base!

How to find your influencersMany internet marketing experts agree that influencer marketing has forever changed the game that is selling online. It has become an important part of effective internet marketing strategies, but are you ready for it?

You may have a good understanding of the industry experts, leading websites, bloggers and others who can influence your potential customers. But it is important to reach out to them in a manner that sets out a positive, professional image for you and your e-business. And the simplest way to do this is by becoming an influencer yourself!

Build a Relationship

Once you have found some influencers, it’s time to set up a mutually beneficial relationship with them. And if you are able to do this part successfully, you brand will become one of the very few ones who got this part right! We have come up with the following 3 tips to help you do that and increase your audience:

Step 1: Give To Receive

If your favorite influencers haven’t tumbled upon our brand yet, don’t despair. It is perfectly alright to approach them with your products and services and let them know what you have to offer. You are in a position to bring them new readers and broader audience. This doesn’t have to be big, in return for their honest review of your brand, give them some referrals, do a giveaway with their audience or gift them a $25 Starbucks voucher if nothing else!

Step 2: Attract Others

You want these influencers to contribute to your site, right? Then go ahead be helpful and cooperative with them as well. Attract them by giving them valuable insights on their posts and articles. This will set you up as someone who knows what they are talking about and they will also appreciate the additional input from you. Make sure that your posts become conversation starters in themselves. A simple “I love your blog, please review my XYZ product” will get you ignored for life.

Step 3: Be Your Best

When we say influencers, we are really talking about the best strategic internet marketing tool you have on your hands. These guys know their worth, so it is important to bring your “A” game when talking to them. Think of it like a first date and do everything in your power to woo them to your side. And they’ll bring all their followers and fans along too.

Be polite, and project confidence that this could be the start of a really lovely, mutually beneficial relationship.

Our Top 3 Tips to Turn Window Shoppers into Bonafide Customers!

Creating memorable experiencesIsn’t that the ultimate goal of every company? To get the “just looking” crowd to actually buy something?

But what is special about your company? What is it about your products that will stand out with the customers?

The fact of the matter is that your products/services aren’t much different from your competitors’ offerings. So it is important that at least your game plan be unique. Generate small business marketing ideas that benefit your sale and turn ordinary customers into wild, raving fans of your brand!

The secret to ensuring their loyalty is providing your customers with a valuable experience that they only associate with buying your services or products. And here is how you go about doing that:

Discover Their Needs and Cater To Them

Find out the type of experiences that can make it memorable for your customers to buy from you. Be attentive, show them that you recognize them every time they call in or email, customize your services to suit their preferences, and appreciate their business with discounts and coupons to let them know that you are absolutely delighted to have them on your team.

Create Something Memorable Around Your Brand

Brainstorm ways to build memorable experiences as a part of your company branding exercises. What will be the differentiator? If you have a lawn mowing service, go above and beyond and also tell your clients the “top secret” ways of keeping their garden healthy! If you have a small sandwich shop, give them an extra chocolate chip cookie to let them know how much you appreciate them choosing you over the neighbors. They will come back for that cookie, i.e. your brand experience.

Look For Ways to Include These Experiences in your Branding Strategy

In other words…talk about it!

What is the most unforgettable experience about your product or service? Mention it in your ads, on your website and let your customers know that they are in for an amazing, memorable experience when they choose to buy from you… then go ahead and make it worth their time and money!

 

A Quick Guide to solving your Customer’s Problems and Fulfilling Their Needs!

Solving ProblemsA Quick Guide to solving your Customer’s Problems and Fulfilling Their Needs!

You may not be able to solve the world peace problem, but whatever other, more manageable issues that your customers may have, are your responsibility!

If your small business marketing campaign is anything like that of most other companies then you are addressing the customers’ needs and selling capabilities that fulfill these needs. Nothing wrong with this approach at all… except for the fact that you are doing exactly what your competitors are doing, and if they have been around longer, they are outselling you at every venue. This is because you aren’t offering customer’s anything they haven’t been offered before and they’d rather go with the tried and tested option anyways!

So how do you differentiate?

Identify Problems They Don’t Even Realize They Have

Help your perfect customers see their own situations and troubles in fresh, revealing new ways. Finding a problem to solve is quickly becoming a necessary exercise for effective internet marketing. If you want to differentiate your brand from others and help your products stand out in the crowd, it is extremely important to make smarter, more novel ways of expressing how your products/services can solve a particular problem for the perfect customers.

Fulfill These Unconsidered Needs

What are your customers looking for on the internet? What are their unmet, undervalued needs that our products can meet spectacularly? Think about ways to find the everyday challenges faced by your perfect customer. What are they doing online? Communicating? Getting information? Looking for entertainment? Answer these questions to find out more about them in relation to your products and services.

Find the right problem to solve and you will be able to bring value to future selling efforts as well. Engage with your prospects in creative ways, speak their language and take a solution oriented approach to inspire purchase motivation. And you will soon have them preferring your brand over others!