Finding Influencers – As Easy as 1, 2, 3

Finding InfluencersFor some, finding the right influencers is a rather difficult task. For others, it is really easy. In order to ensure an effective internet marketing strategy, you need to find the right influencers. But it’s not easy to find influencers, right? Wrong. In fact, finding influencers is as easy as 1, 2, 3.

1 – Are they Relevant to your Product or Service?

The first thing you need to do is find an influencer who is relevant to your product and/or service. For example, if you sell music editing software, the last thing you need is an athlete promoting your product. Instead, to ensure an effective internet marketing strategy, find an influencer such as a DJ to promote your software.

2 – How Connected are your Influencers?

Even if you have the most relevant person in your industry as your influencer, it will not mean much if they are not connected. As such, to ensure effective strategic internet marketing, you need to ensure that you find influencers who are not only well connected, but well connected with your niche. This could be through a social media page or even a forum.

3 – How Often can they Influence People?

Some influencers simply promote your product and/or service a few times and leave. An effective strategic internet marketing plan involves the frequent use of the right influencers. If you provide the right incentives, your influencers will continue to be your influencers. As such, ensure that you know how often they will influence people. As a rule of thumb, ensure that they can influence your customers at least once a month.

An effective internet marketing strategy involves the use of the right influencers. With the above information, finding them will not be hard as you now know what to look for. If you haven’t done so already, go find influencers and make them part of your strategic internet marketing plan today!

Make your Customers Buy from you in 3 Simple Steps

Make your customers buy from you in 3 stepsYou already know that one of the main focuses of internet marketing strategies is to ensure that people buy from you and not your competitors.  But do you know how you can do that? Did you know that you can do it in 3 easy steps? No? Well, read and be amazed at how easy it is to make your customers buy from you rather than your competitors.

Step 1 – Make the Right Promise

If you have great marketing ideas for small businesses, the first thing you need to do is use them to make your Big Promise. If you can create interest from the first page, you have a new customer. For example, “Choose, Buy and Enjoy in 5 Simple Clicks.” Customers will know that your website is streamlined and is going to give them what they want really fast. As such, they will continue looking.

Step 2 – Create a Relationship

Regardless of whether you sell a product or service, you need to create a relationship with your customers. This could be through a monthly magazine, blogs, incentives or even loyalty programs. The key is to show your customers you care for them and want to continue dealing with them.

Step 3 – Give them Reason to Come Again

One of the biggest marketing ideas for small businesses involves internet marketing strategies that keep your customers coming back. The only way to do this is to create a relationship with them. For example, blogs work wonders to create relationship with your customers.

Not only does it help generate traffic to your site, it gives your customers value and gives them reason to come back. As such, you create a relationship with them.

Armed with the above information, creating effective internet marketing strategies for making your customers buy from you should no longer be a difficult task. All you need to do is gain their attention, create a relationship and give them reason to come again.

Where Is My Perfect Customer? Our Top 3 Tips To Stalk Them Not Spook Them!

Where is my perfect customerIn order to get the most out of your internet marketing effort, you must know where to target your campaign for maximum impact!

Do you know where your customers are on the internet? Which social media sites are their favorites, which news sites they visit most regularly and what about the forums they frequently visit to solve their everyday dilemmas?

Half your marketing battle is won when you can understand where your customers can be found on the internet! So here are our top tips to help you on your way to efficiently identifying your customers’ e-hangouts so you can target them better while also saving time and money.

Use Videos and YouTube to Your Advantage

When your prospective clients search for something on Google, the video results show up on the top. Make sure that these videos lead to you! Sometimes people go straight to YouTube to search, by passing Google altogether. Many customers prefer watching videos over reading. Videos also help in creating online visibility for your brand and build trust with the viewers.

So make them come to you by making online video and YouTube marketing a part of your Targeted Internet Marketing repertoire!

Find Out Their Social Networking Habits

Twitter and Facebook are excellent tools for Internet Marketing for Small Business and also for setting yourself up as an authority and expert in your field. In fact use Facebook Connect services to register and login your clients on to your website. Track your prospective customers and their social media usage habits and find ways to better cater to them. Reach out to your customers on LinkedIn, Flickr, FourSquare or even Google+ if that’s where your customers might be! Be nice to them, be authentic and cater to their needs, and you will soon get some good business flowing your way.

Conduct Your Own Survey

Social networking site can tell you a lot about how to engage potential customers. But nothing beats the good old technique of outright asking them to find out if you have something they’d want to buy.

A survey form takes care of this exceptionally well. Ask them question like Where did you hear about us? Or how often do you visit our website? Or what was the last purchase you made from our website? Don’t ask more than 4 questions at a time and give them an incentive for completing your survey form. For example, you could give a discount coupon to people who complete the survey.

The Last Word

Your perfect customer is out there, using the internet, looking for solutions, ideas and connections. Find them and help them find you by using the multitude of tools available for the savvy business marketer.