Finding Influencers – As Easy as 1, 2, 3

Finding InfluencersFor some, finding the right influencers is a rather difficult task. For others, it is really easy. In order to ensure an effective internet marketing strategy, you need to find the right influencers. But it’s not easy to find influencers, right? Wrong. In fact, finding influencers is as easy as 1, 2, 3.

1 – Are they Relevant to your Product or Service?

The first thing you need to do is find an influencer who is relevant to your product and/or service. For example, if you sell music editing software, the last thing you need is an athlete promoting your product. Instead, to ensure an effective internet marketing strategy, find an influencer such as a DJ to promote your software.

2 – How Connected are your Influencers?

Even if you have the most relevant person in your industry as your influencer, it will not mean much if they are not connected. As such, to ensure effective strategic internet marketing, you need to ensure that you find influencers who are not only well connected, but well connected with your niche. This could be through a social media page or even a forum.

3 – How Often can they Influence People?

Some influencers simply promote your product and/or service a few times and leave. An effective strategic internet marketing plan involves the frequent use of the right influencers. If you provide the right incentives, your influencers will continue to be your influencers. As such, ensure that you know how often they will influence people. As a rule of thumb, ensure that they can influence your customers at least once a month.

An effective internet marketing strategy involves the use of the right influencers. With the above information, finding them will not be hard as you now know what to look for. If you haven’t done so already, go find influencers and make them part of your strategic internet marketing plan today!

Influencers – Are you making these 3 Big Mistakes with yours?

Influencers Influencers form a great part of any effective internet marketing strategy. In fact, many consider them to be an internet marketing secret. Unfortunately, more often than not, people incorrectly use their influencers and make mistakes that could reduce their sales. Take a look at these 3 major influencer mistakes and see if you are making them.

1 – Incentive? What Incentive?

Probably the biggest mistake businesses make is not providing any incentive to their influencers. The truth is that nobody does anything for free. Even if they have to leave a review on your websites, they need a reason to do so. Moreover, if you want your customers your influencers, you need to give them an incentive to do so. Perhaps a discount on their next purchase?

2 – Not Incentive Enough

Another major mistake people make with their influencers is not providing enough incentive. An effective internet marketing strategy involves sufficient incentives. Donating 1 cent for every sale made to your influencers’ charity is not a good idea as it is not sufficient. However, 25 cents could be.

3 – Not using Customers as Influencers

Effective internet marketing strategies make use of a great internet marketing secret; customers as influencers. Making your customers your influencers not only brings them back, it ensures they bring other people back with them. As such, you need to provide proper incentive to them in the form of discounts, freebies, membership or even goodwill.

Influencers form an important part of any effective internet marketing strategy. However, they are often never properly used. Then again, sometimes it is the little things that render even an internet marketing secret useless. As such, take a quick look at your internet marketing strategy and ask yourself, are you making these mistakes with your influencers?

3 Great Things you need to know about Influencers

OK.39 InfluencersInfluencers may seem like a rather small element in front of keywords and marketing strategies but the truth is that they are integrated into the very core of your marketing strategies. Here is a closer look at 3 great things you need to know about influencers.

1 – What Influencers are

In essence, influencers are anything, real or virtual, that influence the decisions of your customers. Family, friends, forums, public opinion and reviews are great examples of influencers. Each influencer affects your customer’s decision in different ways and the faster you learn them, the better your effective internet marketing strategies will be.

2 – Influencers must be a Part of your Marketing Strategy

Effective internet marketing strategies ensure that influencers are accounted for. For example, when selling flowers online, most people make decisions based on emotional influencers. As such, you need to ensure that your content includes sources from such influencers. This will improve the credibility of your content and ensure an effective internet marketing strategy.

3 – You can reinforce the Influencers

One great internet marketing secret is that you can reinforce influencers. Wait, what? Using the same flower example, you can reinforce an emotional influencer by stating “buy red roses for your wife and feel her love for you grow.” As such, you are not only selling the product, but you are rewarding their emotions, stating they will be loved.

 

Influencers not only influence your customers’ decisions, they influence your marketing strategies as well. Therefore, ensure that you make effective use of them. After all, they truly are a great internet marketing secret. Now that you know about them, not using them would be a crime. However, ensure that you know what your customers’ influencers are and how to properly use them.