For some, finding the right influencers is a rather difficult task. For others, it is really easy. In order to ensure an effective internet marketing strategy, you need to find the right influencers. But it’s not easy to find influencers, right? Wrong. In fact, finding influencers is as easy as 1, 2, 3.
1 – Are they Relevant to your Product or Service?
The first thing you need to do is find an influencer who is relevant to your product and/or service. For example, if you sell music editing software, the last thing you need is an athlete promoting your product. Instead, to ensure an effective internet marketing strategy, find an influencer such as a DJ to promote your software.
2 – How Connected are your Influencers?
Even if you have the most relevant person in your industry as your influencer, it will not mean much if they are not connected. As such, to ensure effective strategic internet marketing, you need to ensure that you find influencers who are not only well connected, but well connected with your niche. This could be through a social media page or even a forum.
3 – How Often can they Influence People?
Some influencers simply promote your product and/or service a few times and leave. An effective strategic internet marketing plan involves the frequent use of the right influencers. If you provide the right incentives, your influencers will continue to be your influencers. As such, ensure that you know how often they will influence people. As a rule of thumb, ensure that they can influence your customers at least once a month.
An effective internet marketing strategy involves the use of the right influencers. With the above information, finding them will not be hard as you now know what to look for. If you haven’t done so already, go find influencers and make them part of your strategic internet marketing plan today!