The Top 3 Differences between Regular and Effective Internet Marketing

Benefits and SolutionsMarketing is a very broad topic and every now and then, someone thinks that they are great at it. But are they really great? Do they have the best internet marketing strategies? The truth is that they are probably far from it. In fact, they are probably using the same old regular internet marketing strategies. Here is a look at the top 3 differences between regular and effective internet marketing.

1 – Results vs. Product

Regular internet marketing is all about selling your product online. However, effective internet marketing revolves around selling the result, not the product. Wait what? Selling the results? If you want to sell a high-end gaming PC, sell a PC that will “let you play the latest games at a beautiful 60fps” not “a powerful gaming PC.” But why?

Using the above example, nobody wants a gaming pc, they want a gaming PC that plays everything smoothly and with beautiful visual fidelity. See the difference?

2 – Benefits vs. Features

If you are looking for a mattress, would you rather know about the latest pocket spring technology or how it helps you get to sleep faster than ever before? Such is the difference between effective and regular marketing; one revolves around selling a product, the other around the benefits

3 – The Right Media

A good picture helps in the marketability of any product. But do you know what is better? A video of your product in use! Regular marketing uses simple pictures to show consumers what the product is. However, effective internet marketing makes use of videos, animations, sound and flash to not only create a more holistic experience, but demonstrate why your product is superior.

Times have changed and so has marketing. In order to capture more attention than your competitors, you need the right internet marketing strategies. The only way to make them is to ditch traditional internet marketing tactics and start using out of the box thinking to create some creative, effective and absolutely astonishing internet marketing strategies.

Top 3 Ways to Market your Product Online

Market your Product benefits and solutionsIf you take a look at every other product marketed online, you probably think that it’s easy right? I mean, internet marketing may seem really easy. But is it? How many products do you see where you can say they used great internet marketing strategies? The truth is that effective internet marketing is not as easy as it seems. Then again, it’s not as hard as it looks; you just have to know how to do it. Want to learn? Read on!

1 – Product Benefits, not Features

The truth is that your consumers are going to choose benefits over features every time, and I mean every time. Why? If you are purchasing an LED online, do you want to know that your LED is an edge-lit LED or do you want to know how its slim profile is going to make your living room look amazing? However, it’s not just about listing the benefits; it’s about how you list them that truly makes it effective internet marketing.

2 – Mention Unique Features in Bullets

While detailing features is not as effective as benefits, it’s still important to mention them. You see, your consumers will read the benefits but they will look at the features when comparing your product with that of someone else’s.

As such, when writing about product features, always list them as bullet points. Doing so helps significantly improve readability and, as a result, marketability.

3 – Use the Right Words

One of the top internet marketing strategies involves not just mentioning features but using the right words to describe them. Using the same LED example, instead of listing “watch movies in 3D,” write “Immerse yourself in a cinematic movie experience like never before with (brand) 3D”. While both say the same thing, the latter is a lot more enticing.

Internet marketing may seem rather easy. However, effective internet marketing is not. Using the above 3 tips, you will be well on your way to marketing your product(s) like a pro in no time at all.

3 Reasons Why Small Business and the Internet Go Together So Well

The amount of business happening online is growing exponentially every year.wondering about internet marketing for small business

Smart entrepreneurs can use the internet to their advantage not only for doing business, but also to improve their business as well.

• Just because you don’t sell products or services via the internet, doesn’t mean that you can’t use the resources available online to understand your market and customer trends.

What’s Hot on the Internet

A good and successful strategy for internet marketing for small and large businesses involves discovering what it is exactly that people are searching for online and what topics are trending.

If you want to ensure that your products aren’t forgotten and your business continues to thrive for years to come, then taking the time to research and understand people’s internet surfing habits is critical.

  • It is these very people who decide what the future holds for your market niche.

Let’s look at 3 reasons why the internet and entrepreneurs go together so well:

Reason #1: It Can Help You Predict the Future

The internet is sort of like a crystal ball, only way more accurate!

You can find out what the future holds for your business, see what your perfect customers are looking for in the past, present and future with online tools like Google Trends.

It is amazingly simple these days to get real-time information about trends in business, but you must put to use this knowledge to get full advantage!

Reason #2: You’ll Discover Ways to Make Better Products

In business, knowing what people want helps you make better products.

Check out trends, but also use social media such as Twitter, Facebook and Google+ pages to find out what people want and are complaining about.

Understanding people’s pain points are how you can improve your products or services.

  • No expensive research tools needed!

Just a little time and interest in what people are looking for is required.

All the important info is right there on the pages of social media.

Ask For Directions

And don’t forget the “old-fashioned” power of asking.

Contact customers and ask them for feedback.

  • It’s free and extremely valuable.

Reason #3: You Can Find Areas That Are “Ever-Green” for Business

There are certain businesses, products and topics that have been trending for, what seems like, forever.

Figure how you can be a part of these successful niches.

These “ever-green” areas include:

• Personal finance and investing

• Parenting

• Fitness

• Crafts

• Beauty

• Alternative medicine

• Health and Wellness

When crafting a unique selling proposition (USP) for your business, it’s to your advantage to fall into at least one of these categories.

Don’t Be Intimidated

Don’t let the thought of a little research overwhelm you.

  • It really isn’t as difficult as it sounds.

Quite a lot of internet usage info and numbers are as close as your search box.

Start by thinking about what your potential customers would type into the search engine.

Search Trends Tell You What People Want

The latest search trends are pretty strong indicators of people’s behavior and interests.

You can access any web search engine like Google or Yahoo! to see long and short range trends.

Similarly, social media like Facebook and Twitter can also give you accurate pictures of what people are thinking about at the moment.

What Are People Talking About?

And don’t miss following popular blogs.

These are people’s personal opinions of everything that they think is worth talking about.

If they have a large following it generally means other people share their opinion.

There has never been a time in the history of the world for small businesses to know exactly what’s on the mind of potential customers.

Take the time to listen and learn!

Author: Lucy Morgan

Lucy black and white snapshot effect small thumbnail

Lucy Morgan CPA

P.S.

What hot trends have you discovered online?

Share your “learning experience” story in the comments and let me know how you put this knowledge to work for you!

Thanks for taking the time to share.

Lucy