The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.

How to tell the Difference between a Benefit and Feature in 3 Easy Ways

Benefits vs featuresContrary to popular belief, features and benefits are two different things. But can you tell the difference between them?

Interestingly, most people are unable to distinguish between them. But fear not! We are going to show you 3 easy ways to tell the difference between benefits and features.

1 – What’s in it for me?

Internet marketing resources tell us that we need to always provide a benefit to customers. As such, one of the first things you need to see is who the benefit or feature is for. For example, when purchasing a digital camera, you need to ask yourself, “What’s in it for me?”

A CMOS sensor in a camera is a great feature but if it doesn’t do something for you, it’s just another feature. However, in the same camera, a 12-megapixel camera that allows you to capture high-resolution photos like never before is a benefit because there is something in it for you. Phrasing it so was probably part of the small business marketing strategy.

2 – See if it solves a Problem

Sometimes, you need to ask yourself, does it really solve my problem? Using the same camera example, would a 4-inch LCD, as opposed to a 4-inch LED, really solve any problem? If it cannot, it’s just another feature; probably another small business marketing strategy.

In another example, if you are on an online flower store and you have an Internet marketing resource such as 24/7 deliver, it is a feature. However, if it solves a problem you have, such as availability, it automatically becomes a benefit. Remember, it is only a benefit if it actually helps you in any way, shape or form.

3 – Which means that…

Looking at a product description is usually enough to tell us whether something is a benefit or feature. This is why many businesses see proper packaging as an important part of a small business marketing strategy. However, when you cannot, try adding the above sentence at the end of every feature you see. For example:

  • Features a large 8-inch subwoofer.
  • Features a large 8-inch subwoofer, which means that you hear perfect bass without any distortion.

Anything after that sentence – which means that – is a benefit. Anything before that is a feature.

As such, you need to always read the packaging and ask yourself questions. Most importantly, if it helps you, benefits you or solves a problem, it is likely a benefit. If you have a marketing resource such as a help desk, and it is always there, even if nobody uses it, then it is a feature until someone uses it; in which case it will become a benefit for them.

Make your Customers Buy from you in 3 Simple Steps

Make your customers buy from you in 3 stepsYou already know that one of the main focuses of internet marketing strategies is to ensure that people buy from you and not your competitors.  But do you know how you can do that? Did you know that you can do it in 3 easy steps? No? Well, read and be amazed at how easy it is to make your customers buy from you rather than your competitors.

Step 1 – Make the Right Promise

If you have great marketing ideas for small businesses, the first thing you need to do is use them to make your Big Promise. If you can create interest from the first page, you have a new customer. For example, “Choose, Buy and Enjoy in 5 Simple Clicks.” Customers will know that your website is streamlined and is going to give them what they want really fast. As such, they will continue looking.

Step 2 – Create a Relationship

Regardless of whether you sell a product or service, you need to create a relationship with your customers. This could be through a monthly magazine, blogs, incentives or even loyalty programs. The key is to show your customers you care for them and want to continue dealing with them.

Step 3 – Give them Reason to Come Again

One of the biggest marketing ideas for small businesses involves internet marketing strategies that keep your customers coming back. The only way to do this is to create a relationship with them. For example, blogs work wonders to create relationship with your customers.

Not only does it help generate traffic to your site, it gives your customers value and gives them reason to come back. As such, you create a relationship with them.

Armed with the above information, creating effective internet marketing strategies for making your customers buy from you should no longer be a difficult task. All you need to do is gain their attention, create a relationship and give them reason to come again.