The Top 3 Ways People Use the Internet

How People Use the InternetThe internet is a treasure trove of information. Searching for “flowers” comes up with over half a billion results alone. If you have a flower business, you really don’t stand a chance. Or do you? If you know how people use the internet, and use figures to your advantage, your business could easily skyrocket. Here is a look at the top 3 ways people use the internet and why numbers matter.

1 – Through Search Engines

The most frequent method of using the internet is through a web search engine, particularly Google. Did you know that 70% of all internet searches are done on Google? Internet users always open a search engine, search for a basic term and progress from there. In other words, an internet search is step 1.

For example, internet users will use a web search engine to search for a nearby flower shop when they want to purchase “flowers for a wedding.” By using the number of searches made, you can see that your marketing strategy should move towards wedding flowers.

2 – On Social Media Websites

When they are not searching, internet users, your potential customers, are often interacting on social media websites. Here, billions of customers interact, using the opinions of others to make a choice.

For example, if a new LED is launched, people will be talking about it on sites such as Facebook. Using this data, you can structure your website content around related keywords that rank high, helping you get the traffic you need. This makes for great marketing, particularly internet marketing for small businesses.

3 – On Video Sharing Websites

Finally, the 3rd most common method of internet usage is through video sharing websites. More often than not, video sharing websites, particularly YouTube, influence internet marketing for small businesses. The see trends on sites such as YouTube and use that to influence user decisions, particularly on any web search engine.

For example, when searching for gaming products, most users look to YouTube for videos of a gaming product in use. This is most common for speakers, video cards, monitors and processors.

Understanding how your customers use the internet is a vital component of any marketing strategy, particularly internet marketing for small businesses. By looking at the figures supporting these trends, you can market your product and/or service more effectively than ever before.

Our Top Tips For Creating Memorable Experiences For Your Customers!

OK.12 CreatingMemorableExperiencesWhat are you really selling? Products…or maybe services?

Well let me tell you that it is neither!

You, my friend, are in the business of selling experiences! Your products and services are made to add or detract from your experiences and the faster you come to terms with that, the better it will be for your finances and your business.

The big brands already realize this and give their customers a buying experience worth talking about. Take NIKE for example. Nike endorses LeBron James or Rory McIlroy to ensure customers that they are getting the superstar experience with Nike sports goods. Customers like to feel that they are getting the same services as the number 1 golfer or basketball player and they come to purchase the Nike Stuff to be a part of the deep, impressionable experience.

So How Do You Make Your Company Stand Out?

Make your customers believe that they are getting the grand experience. Let them feel the prestige associated with using your products.  Have them understand that you offer something out of the ordinary, something that is a class above and better than the rest.

The Devil Is In the Details

Not every company can afford to get superstar athletes to sell for them. The secret to creating memorable experiences for your customer is paying attention to the little details. Be attentive and train your staff to notice and observe the customer and predict their needs. Remember their preferences to provide customized services later on. Discount codes, VIP evenings or even a gift-wrapped home baked cookie can let them know that you appreciate their business.

Isn’t it awesome when the Starbucks guy remembers which coffee you prefer? Your customers will appreciate that you (or your website) remembers how they like your products and services. It makes them feel good about spending their money on you.

The Sum of the Parts Is Greater Than the Whole

Any company with a huge budget and unending resources can get marketing right. Internet Marketing for Small Business may be tough and time-sensitive, but it isn’t impossible. Although, it can be a huge mistake to ignore the tiny details when the going gets tough! Delight in customer services, attention to and recognition of their needs costs nothing. But together these attribute can differentiate your services, products and brand identity from the competition, and give you a much-needed edge over them.