The Google search engine is arguably the world’s most powerful and popular search engine. In fact, over 70% of the world uses Google’s search engine to search for information on the internet. That’s why everyone wants to rank high on Google. For us, it’s all about the first page. As such, here is a look at 3 great ways to rank higher on Google.
1 – Never Overdo your Keywords
The fundamentals of Google search engine require website owners to use specific keywords throughout their website content. To some, it is all about using as many different keywords as they can. However, you need to ensure that you do not overdo it. If you ‘stuff’ your keywords, then Google will punish you for it. Moreover, your content will not rank high.
That’s why you need to use the right keywords, at the right time in high quality content. Not only will this help you rank high, but rank faster as well. As a rule of thumb, distribute specific keywords throughout the content with a 1-1.5% usage. This ensures that your content is both high quality and has sufficient keyword density.
2 – Use the Right SEO Tips and Tricks
The problem with many websites is that they use the wrong seo tips and tricks to rank high on the Google search engine results page. As such, Google identifies them as “black hats” and punish them by drastically reducing their Google ranking.
As such, if you want to rank higher on Google, you need to use the right seo tips and tricks, known as “white hat” tricks. This will not only ensure that you are never punished but that you rank high as well.
3 – Know where to place Keywords
Sometimes, it’s not just about distributing your keywords throughout your quality content but it’s about where you place your keywords. For example, it’s always a good idea to place your main keywords at least once in every paragraph, particularly in the first sentence of the paragraph. If you plan to use secondary keywords, use them once every 2 paragraphs.
This will help data spiders associate your keywords with your content, labelling as high quality content. Moreover, with the right keyword distribution and usage, you will rank better and faster on Google.
Ranking high on Google is not a process but rather an art. While some do it well, only the best rank on the first results page. That’s why you should ensure that you use the right seo tips and tricks, keywords and contents in your website content.