Influencers – Are you making these 3 Big Mistakes with yours?

Influencers Influencers form a great part of any effective internet marketing strategy. In fact, many consider them to be an internet marketing secret. Unfortunately, more often than not, people incorrectly use their influencers and make mistakes that could reduce their sales. Take a look at these 3 major influencer mistakes and see if you are making them.

1 – Incentive? What Incentive?

Probably the biggest mistake businesses make is not providing any incentive to their influencers. The truth is that nobody does anything for free. Even if they have to leave a review on your websites, they need a reason to do so. Moreover, if you want your customers your influencers, you need to give them an incentive to do so. Perhaps a discount on their next purchase?

2 – Not Incentive Enough

Another major mistake people make with their influencers is not providing enough incentive. An effective internet marketing strategy involves sufficient incentives. Donating 1 cent for every sale made to your influencers’ charity is not a good idea as it is not sufficient. However, 25 cents could be.

3 – Not using Customers as Influencers

Effective internet marketing strategies make use of a great internet marketing secret; customers as influencers. Making your customers your influencers not only brings them back, it ensures they bring other people back with them. As such, you need to provide proper incentive to them in the form of discounts, freebies, membership or even goodwill.

Influencers form an important part of any effective internet marketing strategy. However, they are often never properly used. Then again, sometimes it is the little things that render even an internet marketing secret useless. As such, take a quick look at your internet marketing strategy and ask yourself, are you making these mistakes with your influencers?

3 Great Things you need to know about Influencers

OK.39 InfluencersInfluencers may seem like a rather small element in front of keywords and marketing strategies but the truth is that they are integrated into the very core of your marketing strategies. Here is a closer look at 3 great things you need to know about influencers.

1 – What Influencers are

In essence, influencers are anything, real or virtual, that influence the decisions of your customers. Family, friends, forums, public opinion and reviews are great examples of influencers. Each influencer affects your customer’s decision in different ways and the faster you learn them, the better your effective internet marketing strategies will be.

2 – Influencers must be a Part of your Marketing Strategy

Effective internet marketing strategies ensure that influencers are accounted for. For example, when selling flowers online, most people make decisions based on emotional influencers. As such, you need to ensure that your content includes sources from such influencers. This will improve the credibility of your content and ensure an effective internet marketing strategy.

3 – You can reinforce the Influencers

One great internet marketing secret is that you can reinforce influencers. Wait, what? Using the same flower example, you can reinforce an emotional influencer by stating “buy red roses for your wife and feel her love for you grow.” As such, you are not only selling the product, but you are rewarding their emotions, stating they will be loved.


Influencers not only influence your customers’ decisions, they influence your marketing strategies as well. Therefore, ensure that you make effective use of them. After all, they truly are a great internet marketing secret. Now that you know about them, not using them would be a crime. However, ensure that you know what your customers’ influencers are and how to properly use them.

The Big Promise – Are you making these Top 3 Mistakes?

The Big Promise are you making the top 3 mistakesThere is a reason why the big promise is known as “the big promise”. It tells your customers, in a nutshell, why you are here and why they should do business with you.  In any business marketing plan, you need to ensure that you do not make a mistake in your promise. In fact, are you making these top 3 mistakes with your big promise?

1 – Making a Vague Promise

According to an internet marketing resource, quite possibly the worst thing you can do is make a generic promise. Businesses that make generic promises cannot differentiate themselves from their competitors. As such, they are unable to provide reasons why their customers should buy from them. This can render even the best business marketing plan rather useless.

2 – Over Promising

If you have any internet marketing resource at your disposal, such as a great help desk, ensure you use it. If you do not have that said internet marketing resource, then you cannot use it. A major mistake many businesses make is overpromising. The simple fact is that people want the truth, the whole truth and nothing but the truth.

For example, if you cannot always deliver on a service (quick help desk), do not promise it. If anything, it will create value for your customers when you do deliver on the service. As such, only promise what you know you can deliver.

3 – A Long Promise

One of the worst mistakes any business can make is making a long promise. Your business marketing plan should include a “big” promise that is not “long” to read. For example, use “30-minute delivery or it’s Free!” rather than “If we don’t make the delivery in 30 minutes, you get your product free.” As such, keep your “big” promise “short.”

We recommend that you take a good look at your big promise and ensure that you are not making any of these top 3 mistakes. If you are, it may be a good time to change your big promise.