How to tell the Difference between a Benefit and Feature in 3 Easy Ways

Benefits vs featuresContrary to popular belief, features and benefits are two different things. But can you tell the difference between them?

Interestingly, most people are unable to distinguish between them. But fear not! We are going to show you 3 easy ways to tell the difference between benefits and features.

1 – What’s in it for me?

Internet marketing resources tell us that we need to always provide a benefit to customers. As such, one of the first things you need to see is who the benefit or feature is for. For example, when purchasing a digital camera, you need to ask yourself, “What’s in it for me?”

A CMOS sensor in a camera is a great feature but if it doesn’t do something for you, it’s just another feature. However, in the same camera, a 12-megapixel camera that allows you to capture high-resolution photos like never before is a benefit because there is something in it for you. Phrasing it so was probably part of the small business marketing strategy.

2 – See if it solves a Problem

Sometimes, you need to ask yourself, does it really solve my problem? Using the same camera example, would a 4-inch LCD, as opposed to a 4-inch LED, really solve any problem? If it cannot, it’s just another feature; probably another small business marketing strategy.

In another example, if you are on an online flower store and you have an Internet marketing resource such as 24/7 deliver, it is a feature. However, if it solves a problem you have, such as availability, it automatically becomes a benefit. Remember, it is only a benefit if it actually helps you in any way, shape or form.

3 – Which means that…

Looking at a product description is usually enough to tell us whether something is a benefit or feature. This is why many businesses see proper packaging as an important part of a small business marketing strategy. However, when you cannot, try adding the above sentence at the end of every feature you see. For example:

  • Features a large 8-inch subwoofer.
  • Features a large 8-inch subwoofer, which means that you hear perfect bass without any distortion.

Anything after that sentence – which means that – is a benefit. Anything before that is a feature.

As such, you need to always read the packaging and ask yourself questions. Most importantly, if it helps you, benefits you or solves a problem, it is likely a benefit. If you have a marketing resource such as a help desk, and it is always there, even if nobody uses it, then it is a feature until someone uses it; in which case it will become a benefit for them.

How to get Attention from Spiders and People in 5 Minutes

How to get attention from spiders and peopleIf you want internet traffic, then you have to get the attention of spiders – internet spiders that is – and your users. If you don’t they will never come back to your website. So, how do you get their attention on the internet? Do you use many seo techniques? Can you stray from ethical seo services? Well, you can get the attention you need in 5 minutes. Read on if you want the scoop!

Keep it Short and Interesting

The first thing you need to do is keep your website content short and interesting. If it is a blog or even a small article, you need to keep it short and interesting. When you do so, internet spiders will believe that it is rather informative and has high quality content in it. Humans will not be irritated by the length. After all, who wants to read on and on about one topic?

Use White Hat Approaches

When it comes to seo techniques, the worst thing you can do is use black hat approaches. While they may get you ranked faster, it is only a matter of time before those pesky spiders find out what you are doing and label punish you and rank you lower than ever before. As such, do the smart thing and stick to ethical seo services. They will help you get ranked higher and will get you human traffic.

Specific and Catchy Titles

If you really want to get the attention of both spiders and people in 5 minutes, all you need to do is change your title – it’s that simple. Instead of “Flowers for her,” why not “5 Birthday Flowers that will make her Smile”? Not only is it specific to the internet spiders, (thanks to the keyword birthday flowers) but it is interesting as well.

If you want attention from spiders and people in 5 minutes, make sure you use the right seo techniques. Most importantly though, always use ethical seo services. After all, the goal is to rank high, not be ranked low as punishment.

Make your Customers Buy from you in 3 Simple Steps

Make your customers buy from you in 3 stepsYou already know that one of the main focuses of internet marketing strategies is to ensure that people buy from you and not your competitors.  But do you know how you can do that? Did you know that you can do it in 3 easy steps? No? Well, read and be amazed at how easy it is to make your customers buy from you rather than your competitors.

Step 1 – Make the Right Promise

If you have great marketing ideas for small businesses, the first thing you need to do is use them to make your Big Promise. If you can create interest from the first page, you have a new customer. For example, “Choose, Buy and Enjoy in 5 Simple Clicks.” Customers will know that your website is streamlined and is going to give them what they want really fast. As such, they will continue looking.

Step 2 – Create a Relationship

Regardless of whether you sell a product or service, you need to create a relationship with your customers. This could be through a monthly magazine, blogs, incentives or even loyalty programs. The key is to show your customers you care for them and want to continue dealing with them.

Step 3 – Give them Reason to Come Again

One of the biggest marketing ideas for small businesses involves internet marketing strategies that keep your customers coming back. The only way to do this is to create a relationship with them. For example, blogs work wonders to create relationship with your customers.

Not only does it help generate traffic to your site, it gives your customers value and gives them reason to come back. As such, you create a relationship with them.

Armed with the above information, creating effective internet marketing strategies for making your customers buy from you should no longer be a difficult task. All you need to do is gain their attention, create a relationship and give them reason to come again.