Niche Keywords – Are you making these 3 Mistakes?

Find Niche KeywordsNiche keywords are great! They help you find your customers and help them find you. However, as a business grows, we see that many start making mistakes with their niche keywords; even simple small business seo mistakes. Are you one of them? Are you making these 3 major mistakes with your niche keywords?

1 – Writing Highly Specific Keywords

Using specific niche keywords such as “affordable wedding flowers in New York” is great. However, when this becomes longer and more specific than ever before, problems arise.  “Affordable wedding flowers on 5th Avenue New York” is a prime example of the niche seo keywords you should not use. Why? Because it’s highly specific and nobody would search for something that specific all the time. They will likely search for “Affordable wedding flowers 5th Avenue.”

2 – Using Highly Competitive Keywords

Even if you have the right seo keywords, there is a chance that you do not rank high. Why? Because your niche keywords are highly competitive! While the term may be searched a lot, you will have to fight for the first page with hundreds, if not thousands of other web pages.

As such, when choosing niche keywords, find a balance between frequently searched seo keywords and those with relatively low competition. Not only will this rank you better and faster, but ensure that you have an edge over your competition. This will also ensure the effectiveness of your small business seo strategy.

3 – Neglecting Winnable Phrases/Keywords

When selecting niche keywords, many small businesses neglect winnable phrases. It may be because they are not searched for frequently or they may think they are rather awkward. However, sometimes the best keywords are those that may seem a little awkward.

For example, “ATI vs Nvidia” may seem a little awkward but for anyone comparing video cards, it is an often searched for phrase. As such, if there are winnable phrases, ensure that you never neglect them. Sometimes, they can be the base of your small business seo strategy. Moreover, if you run an informative website, winnable keywords may be your best bet.

Niche seo keywords form an important part of any SEO strategy. However, when they are not used effectively, or when you make mistakes such as those mentioned above, your business can suffer. As such, if you are making any of the above 3 mistakes when selecting your niche keywords, we would like to advise against it.

How to get Attention from Spiders and People in 5 Minutes

How to get attention from spiders and peopleIf you want internet traffic, then you have to get the attention of spiders – internet spiders that is – and your users. If you don’t they will never come back to your website. So, how do you get their attention on the internet? Do you use many seo techniques? Can you stray from ethical seo services? Well, you can get the attention you need in 5 minutes. Read on if you want the scoop!

Keep it Short and Interesting

The first thing you need to do is keep your website content short and interesting. If it is a blog or even a small article, you need to keep it short and interesting. When you do so, internet spiders will believe that it is rather informative and has high quality content in it. Humans will not be irritated by the length. After all, who wants to read on and on about one topic?

Use White Hat Approaches

When it comes to seo techniques, the worst thing you can do is use black hat approaches. While they may get you ranked faster, it is only a matter of time before those pesky spiders find out what you are doing and label punish you and rank you lower than ever before. As such, do the smart thing and stick to ethical seo services. They will help you get ranked higher and will get you human traffic.

Specific and Catchy Titles

If you really want to get the attention of both spiders and people in 5 minutes, all you need to do is change your title – it’s that simple. Instead of “Flowers for her,” why not “5 Birthday Flowers that will make her Smile”? Not only is it specific to the internet spiders, (thanks to the keyword birthday flowers) but it is interesting as well.

If you want attention from spiders and people in 5 minutes, make sure you use the right seo techniques. Most importantly though, always use ethical seo services. After all, the goal is to rank high, not be ranked low as punishment.

Understanding Keyword Hierarchy in 3 Simple Steps

Keyword HierarchyFor some, keyword hierarchy serves as an advanced internet marketing tool. For others’ it is a rather simple seo tool. Either way, it’s interesting to note that most people do not understand what it is. As such, we are going to be teaching you about keyword hierarchy in 3 simple steps.

Step 1 – What is it

Keyword hierarchy is essentially a simple seo tool which dictates that keyword placement should be ordered in a specific order. For example, your main keyword should be in the heading, at the start of each paragraph and throughout the main points of your web content. This helps your content rank higher on search engine results pages.

Step 2 – Does it make a Difference?

When used in advanced internet marketing strategies, keyword hierarchy makes a huge difference. This is because internet trawlers and spiders think like you do. They know that the most important information is usually at the top of an article and the relatively less important is at the bottom.

The right hierarchy of keywords not only helps users find your website using multiple search terms, it helps your website and/or content rank higher and faster than ever before.

Step 3 – Choosing the Right Keywords

Keyword hierarchy is an effective seo tool only when used properly. To put it simply, you need to ensure that you choose the right mix of keywords. This mix will usually be highly similar but will usually include rather different terms. For example, your:

  • Primary keyword may be “Wedding flowers”
  • Secondary keywords may be “affordable wedding flowers,” “affordable flowers,” “wedding flowers New York” and “affordable flowers in New York”

If you place your main keyword in the heading and the first paragraph, with the secondary keywords in the following 2-3 paragraphs your content will rank faster and better on search engine results pages. Moreover, multiple user searches, even if they are looking for different things, will bring users to your website.

If keyword hierarchy was confusing for you before, it no longer has to be. This advanced internet marketing tool is now of the most simple and common tools around. It involves using the right mix of keywords and placing them in the right order and places. If you do that, your website will rank faster than you ever thought possible, bringing with it more customers than you can count.