3 Great Things you need to know about Influencers

OK.39 InfluencersInfluencers may seem like a rather small element in front of keywords and marketing strategies but the truth is that they are integrated into the very core of your marketing strategies. Here is a closer look at 3 great things you need to know about influencers.

1 – What Influencers are

In essence, influencers are anything, real or virtual, that influence the decisions of your customers. Family, friends, forums, public opinion and reviews are great examples of influencers. Each influencer affects your customer’s decision in different ways and the faster you learn them, the better your effective internet marketing strategies will be.

2 – Influencers must be a Part of your Marketing Strategy

Effective internet marketing strategies ensure that influencers are accounted for. For example, when selling flowers online, most people make decisions based on emotional influencers. As such, you need to ensure that your content includes sources from such influencers. This will improve the credibility of your content and ensure an effective internet marketing strategy.

3 – You can reinforce the Influencers

One great internet marketing secret is that you can reinforce influencers. Wait, what? Using the same flower example, you can reinforce an emotional influencer by stating “buy red roses for your wife and feel her love for you grow.” As such, you are not only selling the product, but you are rewarding their emotions, stating they will be loved.

 

Influencers not only influence your customers’ decisions, they influence your marketing strategies as well. Therefore, ensure that you make effective use of them. After all, they truly are a great internet marketing secret. Now that you know about them, not using them would be a crime. However, ensure that you know what your customers’ influencers are and how to properly use them.

The Top 3 Ways People Use the Internet

How People Use the InternetThe internet is a treasure trove of information. Searching for “flowers” comes up with over half a billion results alone. If you have a flower business, you really don’t stand a chance. Or do you? If you know how people use the internet, and use figures to your advantage, your business could easily skyrocket. Here is a look at the top 3 ways people use the internet and why numbers matter.

1 – Through Search Engines

The most frequent method of using the internet is through a web search engine, particularly Google. Did you know that 70% of all internet searches are done on Google? Internet users always open a search engine, search for a basic term and progress from there. In other words, an internet search is step 1.

For example, internet users will use a web search engine to search for a nearby flower shop when they want to purchase “flowers for a wedding.” By using the number of searches made, you can see that your marketing strategy should move towards wedding flowers.

2 – On Social Media Websites

When they are not searching, internet users, your potential customers, are often interacting on social media websites. Here, billions of customers interact, using the opinions of others to make a choice.

For example, if a new LED is launched, people will be talking about it on sites such as Facebook. Using this data, you can structure your website content around related keywords that rank high, helping you get the traffic you need. This makes for great marketing, particularly internet marketing for small businesses.

3 – On Video Sharing Websites

Finally, the 3rd most common method of internet usage is through video sharing websites. More often than not, video sharing websites, particularly YouTube, influence internet marketing for small businesses. The see trends on sites such as YouTube and use that to influence user decisions, particularly on any web search engine.

For example, when searching for gaming products, most users look to YouTube for videos of a gaming product in use. This is most common for speakers, video cards, monitors and processors.

Understanding how your customers use the internet is a vital component of any marketing strategy, particularly internet marketing for small businesses. By looking at the figures supporting these trends, you can market your product and/or service more effectively than ever before.

Incentives for Influencers: More Ideas!

OK.32 ideaWant to persuade your influencers to help out with the promotion of your brand?

Sometimes all you got to do is ask!

Paying influencers doesn’t necessarily have to mean financial compensation. All it takes on your part is being attentive to their needs, as well as being courteous and thankful when they do what’s required of them.

Yes, it can be as simple as that!

How to Get the Word Out!

Let your existing customers know that you want referrals and you may be surprised at the outcome. Existing customers can be really helpful for any small business lead generation program. Make the referral request a part of all your customer communications and marketing materials. Some great examples are:

We love referrals.  If you had a great experience, please tell your friends and neighbors.”

We are looking for 3 more satisfied customers this month. Do you know someone else who could benefit from our products or services?  Please contact us at…”

And finally be nice, and say thank you. Help the goodwill to spread.

Incentive Ideas for Influencers!

As long as your influencers are convinced that they are going through an exclusive experience working with your brand, they will be more than happy to help out. Some good ideas include:

  • Featuring influencers on an elite website or social group
  • Start social rewards programs where you can provide a percentage of all sales referred by them to their favorite charities.
  • Creating a Pinterest board to highlight all the uses your influencers got out of your brand
  • Blogging about your influencers
  • Tweeting a thank-you to your influencers, for using and recommending your products or services

Build on-going advocacy for your brand by making sure your influencer understands your company and its products and sees the bigger benefit provided by them.

Your influencers can be your secret weapon for an effective Small Business Marketing Plan, when it comes to more interest in your brand and higher traffic to your website.