The internet is a treasure trove of information. Searching for “flowers” comes up with over half a billion results alone. If you have a flower business, you really don’t stand a chance. Or do you? If you know how people use the internet, and use figures to your advantage, your business could easily skyrocket. Here is a look at the top 3 ways people use the internet and why numbers matter.
1 – Through Search Engines
The most frequent method of using the internet is through a web search engine, particularly Google. Did you know that 70% of all internet searches are done on Google? Internet users always open a search engine, search for a basic term and progress from there. In other words, an internet search is step 1.
For example, internet users will use a web search engine to search for a nearby flower shop when they want to purchase “flowers for a wedding.” By using the number of searches made, you can see that your marketing strategy should move towards wedding flowers.
2 – On Social Media Websites
When they are not searching, internet users, your potential customers, are often interacting on social media websites. Here, billions of customers interact, using the opinions of others to make a choice.
For example, if a new LED is launched, people will be talking about it on sites such as Facebook. Using this data, you can structure your website content around related keywords that rank high, helping you get the traffic you need. This makes for great marketing, particularly internet marketing for small businesses.
3 – On Video Sharing Websites
Finally, the 3rd most common method of internet usage is through video sharing websites. More often than not, video sharing websites, particularly YouTube, influence internet marketing for small businesses. The see trends on sites such as YouTube and use that to influence user decisions, particularly on any web search engine.
For example, when searching for gaming products, most users look to YouTube for videos of a gaming product in use. This is most common for speakers, video cards, monitors and processors.
Understanding how your customers use the internet is a vital component of any marketing strategy, particularly internet marketing for small businesses. By looking at the figures supporting these trends, you can market your product and/or service more effectively than ever before.