You want more unique traffic on your website. And there are two ways to achieve this end. You have to spend a good amount of money for the first one or commit a significant amount of time and effort to get results from the second one.
So choose carefully to guarantee the success of your webpage and get top placement in search results.
So what are you willing to spend? Time or money?
The Importance of Building Traffic on Your Website
When more people end up on your website, your website’s conversion rate climbs as well. An increase in the right kind of traffic gives your products and services more exposure. And it can ultimately lead to the creation of an online community around your brand and website.
Two Main Strategies for Building Traffic
For starters, you can buy traffic to your website. But to make it money well-spent, it is important that you achieve enough engagement with your online ads.
And secondly, you can always depend on search engines to send some free or organic traffic your way. You will need to put in a lot of work to create a search engine optimized website though.
Carefully determine which method best fits your needs because each of these methods has its own set of advantages and disadvantages.
Paid Traffic vs. Organic Traffic
Paid placement will get you the results you need pretty fast! Pay-per-click advertisements are placed strategically above all the search results on Google making your website the first thing searchers see when they come looking. So if you want to get to the top of the page in no time at all, PPC is your option.
Yes you will have to pay for it, but Google makes it very easy to for advertisers to put a cap on what is spent. And since you only pay when a person clicks on your link, you can easily tell Google to stop displaying your website once $100 or $1000 has been spent from your account.
The main disadvantage for PPC and paid traffic is that people often ignore these paid placements just like they ignore all forms of advertisements. Ads are generally less trusted than organic searches.
On the other hand, free or organic traffic is a sign of approval for your website. Yes it can be a real slow and tedious process to build up your website in organic search, but the results really payoff well in terms of better traffic.
Organic is hard to do, and you would need to be willing to work on the content and keep it engaging, interesting and fresh in order to give your website visitors more value and to keep them coming back for more. Not to mention, you’ll have to keep changing your SEO strategy and constantly introduce eBooks, blogs and social networking content to stay relevant.
The last Word!
The truth is that an e-business can’t rely on a single source of traffic. You must create an affordable and effective mix of strategies that drive visitors to your website to really make the best of the situation.